Entrepreneurship | 5th Edition | AU/NZ

Howard Frederick/Allan O'Connor/Donald F. Kuratko
Product cover for Entrepreneurship 5th Edition by Howard Frederick/Allan O'Connor/Donald F. Kuratko
Copyright 2019 | {{checkPublicationMessage('Published', '2018-11-20T00:00:00+0000')}}
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ISBN: 9780170417563
Access until 25 May 2030
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About This Product

Entrepreneurship: Theory/Process/Practice focuses on Asia-Pacific entrepreneurial development with an overarching commitment to environmental and sustainable entrepreneurial practice as well as social and ethical responsibility. Its strong theoretical framework is coupled with an emphasis on the experiential, through a wealth of scenarios, case studies, feedback questionnaires and business plans. This edition has an emphasis on lean entrepreneurship and the business model canvas, which promotes experiential practice aligning with the online material.