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Éxito comercial, 7th Edition

Michael Scott Doyle, T. Bruce Fryer

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-01-01T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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Éxito comercial 7th Edition by Michael Scott Doyle/T. Bruce Fryer
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Overview

The best-selling text for the Business Spanish course, ÉXITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world in the U.S. and abroad. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience.

More than just a handbook containing frequently used business terms and grammatical constructions, ÉXITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills.

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Meet the Authors

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Michael Scott Doyle

Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Business Spanish and Business Language Studies, and Translation Studies at the University of North Carolina at Charlotte. He served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages from 1993-99. He has also served as Graduate Director, Director of the Certificate in Business Spanish, and Director of the undergraduate and graduate Certificates in Translating and Translation Studies at UNC Charlotte. He chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 87 publications (71 single-authored), among them 14 books (12 co-authored, 1 translation, and 1 guest-edited monographic volume), 4 book chapters, 35 articles and essays, 1 case study, 7 interviews, 1 edited proceedings volume, and 11 translations (short-story length). Most recently, he is the author of four articles on Business Spanish, Business Language Studies, and Language for the Professions and Specific Purposes: “Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method” (The Modern Language Journal); “Business Spanish in the United States: Evolution, Method and Markets” (Cuadernos de ALDEEU); “Continuing Provisional Theoretical Cartography in the LSP Era” (Scholarship and Teaching on Languages for Specific Purposes); and “Core Didactic Thematics and Methodology in Business Spanish: Developing Leadership with Integrity as a Priority for Language for the Professions and Specific Purposes” (Hispania). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.

T. Bruce Fryer

T. Bruce Fryer (PhD, University of Texas-Austin) is Distinguished Professor Emeritus of Spanish at the University of South Carolina-Columbia where he taught from 1970-2005. He worked with the Master’s of International Business Program for 28 years, and for 22 years he directed Faculty Development in International Business (FDIB) workshops for Spanish professors through the Center for International Business (CIBER) at USC. He has worked in the area of language for business and the professions in Colombia, Costa Rica, Mexico, Venezuela, Costa Rica, Spain, Puerto Rico, and Trinidad and Tobago and he continues to serve on numerous editorial boards for business language instruction. He is co-author or editor of twenty articles or chapters dealing with the preparation of teachers for the professions, appearing in the Modern Language Journal, Hispania, and Foreign Language Annals, and 15 books including Spanish for the Business Traveler, and Spanish and Portuguese for Business and the Professions (AATSP), along with this text. He is author of “Languages for Specific Purposes: Curriculum Creation and Implementation in the United States” in the focus issue on Language for Special Purposes for The Modern Language Journal (2012). Results of his Fulbright study in Equatorial Guinea were published in the Afro-Hispanic Review. In a career spanning 55 years, he has taught Spanish language, linguistics, and culture at all levels of instruction. He most recently has taught at the University of South Carolina-Beaufort (2006-2016).

What's New

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  • The Seventh Edition of ÉXITO COMERCIAL will showcase a new MindTap course that links students and instructors to online video topics related to the business and cultural content (Youtube, etc.) of the Spanish-speaking world.
  • Additional lexical entries that reflect the ongoing evolution of technologies and functional business areas themselves, as well as variations that expose students to even more terms and regional expressions.
  • Enhanced emphasis on the internet and new technologies woven throughout the chapter and readings.

Features

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  • The MindTap course offers videos, audio, assessment and practice opportunities, and more!
  • "Integridad y ética empresariales" boxes highlight and reinforce the growing importance of business ethics.
  • "Liderazgo" boxes highlight and reinforce the crucial importance of ethical leadership in business.
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  • Updated "Lectura comercial," "Vista panorámica," and "Lectura cultural" sections in every chapter.
  • Two new "Minicaso práctico" case studies that deal with trade and cultural issues.
  • A new "Asimilador cultural" in chapter 7 promotes critical thinking, problem solving, and leadership in terms of workplace diversity and inclusion.
  • "Para pensar" sections continue to develop language and critical thinking skills in authentic contexts that are highly relevant to the current business climate.
  • The "Posibilidades profesionales" section continues to provide students with online information regarding career opportunities.
  • All readings and activities have been reviewed to reflect current business culture, practice and procedure, as well as modern developments such as technology and office equipment, electronic communication, e-commerce, computer-aided design and manufacturing.
  • Each chapter focuses on a particular Spanish-speaking region and details its commercial, geographical, and cultural realities in integrative, cross-referencing activities and readings. Country statistics have been updated per the 2017 CIA World Factbook and 2016 United States Census Bureau international databases.
  • Two new forms have been added to the workbook portion of MindTap: A detailed form assists students in giving country presentations to the class. An evaluation form provides students with rubric guidelines in assessing those presentations. The country presentation can be given by an individual or by a student panel.
  • The workbook will now be available on MindTap.
  • The online content-driven audio segments encompass 14 telephone conversations that prepare students for the realities and problems encountered in the Spanish-speaking business world.
  • For instructors, the password-protected website offers chapter-specific PowerPoint presentations and transcripts for the audio and video components. The PowerPoint presentations allow students and instructors to modify and update the content.

Table of Contents

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Índice.
Índice de tablas informativas y de tablas comparativas.
To the Student
Acknowledgments.
1. LA ECONOMÍA GLOBAL Y EL MUNDO HISPANO: CONTEXTOS, METAS Y REQUISITOS.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Los contextos del comercio global. La economía global. Para pensar. Liderazgo, integridad y ética empresariales: Atributos clave para nuestros futuros líderes. El comercio y los números: una lingua franca no tan sencilla. La geografía mundial y de los países hispanohablantes. Otros países donde se habla español. El idioma y la cultura en los negocios. Glosario de términos y conceptos fundamentales.
2. LA EMPRESA.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Organización y clasificación de la empresa comercial. Constitución de la empresa. Para pensar. Una vista panorámica de España. La actualidad política y económica de España. Una vista panorámica de Guinea Ecuatorial. La actualidad política y económica de Guinea Ecuatorial. Lectura cultural. Personalismo, individualismo y familia. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
3. LA GERENCIA.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Requisitos y modelos administrativos estadounidenses e hispanos. Para pensar. Una vista panorámica de México. La actualidad política y económica de México . Lectura cultural. El estilo directivo hispano: honor, éxito, comunicación y trato social. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
4. LA BANCA Y LA CONTABILIDAD.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Custodia y control del dinero. Para pensar. Una vista panorámica de Guatemala. La actualidad política y económica de Guatemala. Una vista panorámica de Honduras. La actualidad política y económica de Honduras. Lectura cultural. Banca, oportunidad, estabilidad, desarrollo y acceso. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
5. LOS BIENES RAÍCES Y EL EQUIPO.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Las inversiones de capital a largo y a corto plazo. Para pensar. Una vista panorámica de El Salvador. La actualidad política y económica de El Salvador. Una vista panorámica de Nicaragua. La actualidad política y económica de Nicaragua. Lectura cultural. El campo y la ciudad. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
6. LA OFICINA.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Sistemas y equipo de la oficina moderna. Para pensar. Una vista panorámica de Costa Rica. La actualidad política y económica de Costa Rica. Una vista panorámica de Panamá. La actualidad política y económica de Panamá. Lectura cultural. El hombre, la mujer y el empleo. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
7. LOS RECURSOS HUMANOS Y LAS RELACIONES LABORALES.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Contratación, pago y negociación laboral. Para pensar. Una vista panorámica de Venezuela. La actualidad política y económica de Venezuela. Lectura cultural. Actitudes ante el trabajo. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
8. BIENES Y SERVICIOS.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Productos y servicios. Para pensar. Una vista panorámica de Colombia. La actualidad política y económica de Colombia. Una vista panorámica de Ecuador. La actualidad política y económica de Ecuador. Lectura cultural. Actitudes hacia el tiempo y la tecnología. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
9. MARKETING I: MERCADOS Y PUBLICIDAD.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Segmentación del mercado y publicidad. Para pensar. Una vista panorámica del Perú. La actualidad política y económica del Perú. Una vista panorámica de Bolivia. La actualidad política y económica de Bolivia. Lectura cultural. Lengua, lenguaje y anuncios. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
10. MARKETING II: COMPRAVENTA, TRANSPORTE Y ALMACENAJE.
Integridad y ética empresariales. Liderazgo. Lectura comercial. La compraventa y otras funciones del marketing. La venta del producto y su distribución. El transporte y el almacenaje. Para pensar. El control de riesgos. La estructuración de precios. Una vista panorámica de Chile. La actualidad política y económica de Chile. Lectura cultural. Imperialismo español, religión y comercio. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
11. LAS FINANZAS.
Integridad y ética empresariales. Liderazgo. Lectura comercial. El financiamiento, los inversionistas y la bolsa. Para pensar. Una vista panorámica de Paraguay. La actualidad política y económica de Paraguay. Una vista panorámica de Uruguay. La actualidad política y económica de Uruguay. Lectura cultural. Dinero, riqueza y estatus social. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
12. LA ENTRADA EN EL MERCADO INTERNACIONAL: LOS PAÍSES HISPANOPARLANTES.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Al encuentro de mercados internacionales. Para pensar. Una vista panorámica de Argentina. La actualidad política y económica de Argentina. Una vista panorámica de Brasil. La actualidad política y económica de Brasil. Lectura cultural. El viaje de negocios al extranjero. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
13.LA IMPORTACIÓN Y LA EXPORTACIÓN.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Prácticas e intermediarios del comercio internacional. Una vista panorámica de la República Dominicana. La actualidad política y económica de la República Dominicana. Una vista panorámica de Cuba. La actualidad política y económica de Cuba. Lectura cultural. El ambiente legal de la importación y exportación. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
14. LAS PERSPECTIVAS PARA EL FUTURO.
Integridad y ética empresariales. Liderazgo. Lectura comercial. Preparación del gerente para el comercio internacional. Una vista panorámica de Puerto Rico. La actualidad política y económica de Puerto Rico. Una vista panorámica de los Estados Unidos. La actualidad política y económica de los Estados Unidos. Lectura cultural. La presencia hispana en los Estados Unidos de América. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
Apéndice 1. Protocolo telefónico.
Apéndice 2. Siglas y acrónimos (Acronyms and Abbreviations).
Apéndice 3. Los números y sistemas de pesos, medidas y temperatura.
Apéndice 4. La entrevista de trabajo.
Apéndice 5. Comparación de tendencias culturales en los negocios: EUA (tradición anglo-norteamericana), los países hispanos y Brasil.
Vocabulario: Español–Inglés.
Vocabulario: Inglés–Español.

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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ISBN: 9781337554992
MindTap Spanish for Doyle/Fryer's Éxito comercial, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Access audio and video related to the content as well as assessment and practice opportunities throughout. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.