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Tourism Development Handbook: A Practical Approach to Planning and Marketing, 1st Edition

Kerry Godfrey, Jackie Clarke

  • Copyright 2001
  • {{checkPublicationMessage('Published', '2000-12-13T00:00:00+0000')}}
Starting At $54.95 See pricing and ISBN options
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Tourism Development Handbook: A Practical Approach to Planning and Marketing 1st Edition by Kerry Godfrey/Jackie Clarke
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Overview

TOURISM DEVELOPMENT HANDBOOK

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Meet the Authors

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Kerry Godfrey

Jackie Clarke

Table of Contents

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1. What''s All the Fuss About?
2. The Good, the Bad and the Ugly.
3. Where to Start?
4. Where Have We Got?
5. Who Do We Want?
6. How Do We Get Them? Part 1.
7. How Do We Get Them? Part 2.
8. Keeping the Tourist.
9. Measuring Success.
10. Getting Extra Help.
References.
Index.

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  • ISBN-10: 1844801160
  • ISBN-13: 9781844801169
  • RETAIL $54.95
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Students: Buy now