The Road to the White House 2020 (with Appendix) | 11th Edition

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Wayne's THE ROAD TO THE WHITE HOUSE 2020 discusses the legal, political, and financial framework in which the presidential election occurs; the process by which the parties nominate their standard bearers and position themselves for the general election; the strategies, tactics, and operations of the presidential campaigns; the news media's role; and the attitudes, opinions, and decisions of the voters and what those decisions augur for policy and government once the election is over. This edition emphasizes the changes that have revolutionized electoral politics in recent years the flood of money to and from Super PACs, instantaneous communications, digital campaigning, microtargeting personalized messages to voters, and foreign interference and allegations of fraud in U.S. elections. It also offers updates and insights on topics pertinent to the nomination and Electoral College systems, news coverage, social media, television debates, on air and online political commercials, partisan appeals, voting patterns, and election forecasts, polls, analysis, and the impact of elections on government.