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The Fundamentals of Hospitality Marketing, 1st Edition

Steve Mawson

  • Copyright 2000
  • {{checkPublicationMessage('Published', '2000-07-06T00:00:00+0000')}}
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The Fundamentals of Hospitality Marketing 1st Edition by Steve Mawson
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Overview

FUNDAMENTALS OF HOSPITALITY M ARKETING

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Meet the Authors

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Steve Mawson

Table of Contents

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SECTION A: FINDING OUT WHAT THE CUSTOMER WANTS.
1. Market research: Customers.
2. Market research: Competitors and costs.
3. Market segmentation.
SECTION B: DEVELOP THE PRODUCT OR SERVICE TO MATCH CUSTOMERS'' NEEDS.
4. Forecasting and planning.
5. Products and services.
6. Place.
7. Price.
SECTION C: TELL THE CUSTOMER ALL ABOUT IT.
8. Promotion.
9. Advertising.
10. Selling.
11. Branding.
12. Customers.
13. The future.
Conclusions.
Useful addresses.
References.
Index.

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  • ISBN-10: 0826448321
  • ISBN-13: 9780826448323
  • RETAIL $44.95
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Students: Buy now