Small Business: An Entrepreneur's Business Plan, 9th Edition

Gail Hiduke, J.D. Ryan

Copyright 2014
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Small Business: An Entrepreneur's Business Plan 9th Edition by Gail Hiduke/J.D. Ryan

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Meet the Authors
What's New
Features
Table of Contents
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Overview

Guide students in their first steps toward small business success as they transform their business ideas into powerful, functional business plans with the latest edition of SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN. This indispensable guide to small business enterprise by accomplished educators and entrepreneurs Gail Hiduke and J. D. Ryan helps students refine their business talents as they learn to effectively identify business opportunities, market needs, and target customers. Students will gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face.

The text's practical action-step approach focuses on developing and writing a business plan from the ground up using a variety of timely tools and contemporary resources with ongoing links to the latest small business information available on the Internet. In addition, students will have the opportunity to produce professional-grade business plans using LivePlan software, available via CourseMate. LivePlan from Palo Alto Software, is proven web-based business plan software used by real entrepreneurs. CourseMate with LivePlan offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that support the text.

Whether students plan to purchase a franchise or an existing business or pursue a start-up, you can help them sharpen their business focus and develop the confidence critical for small business success with Hiduke/Ryan's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E.

Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Meet the Authors

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Gail Hiduke

Gail Hiduke, a professor at Saddleback College, has taught for more than 20 years at a variety of two-year and four-year institutions. Professor Hiduke earned her MBA and BS, both with a minor in marketing, from Purdue University. Well recognized for her experience in corporate and government consulting, marketing, and training, Professor Hiduke brings an abundance of personal entrepreneurial experience to her teaching and writings, including this insightful text.

J.D. Ryan

Joseph Ryan, Professor Emeritus at Irvine Valley College, has more than 20 years of corporate experience in marketing with large organizations. He has taught real estate, business, and small business management for more than 25 years. Today he remains active in the field as a recognized real estate investor and successful entrepreneur, bringing this wealth of experience to the latest edition of this practical, powerful text.

What's New

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New resources and Web sites added throughout the chapters. Approximately 40 percent of the entrepreneurial vignettes, Incredible Resources, Passionate Entrepreneurs, and Global Village highlights have been updated or replaced with new information. To reflect the changes in our society, social and hybrid entrepreneurs are highlighted throughout the book such as Gabrielle Palermo, one of the founders of G3Box, whose firm focuses on "the conversion of steel shipping containers into low-cost, modular, and mobile medical clinics".
Chapters 2 and 3 highlight many new trends and opportunities for entrepreneurs, including such hot topics as water shortages, rising natural resource prices, and the mobile generation. The new edition also explores such large and forceful markets as aging baby boomers, millennials, and the iGeneration.
Chapters 4 and 6 expand the use of data for product positioning and location decisions.
Competitive analysis and strategy have been expanded in Chapter 5, allowing the reader to utilize the research information gained in Chapters 2 through 4 and develop more thorough, competitive plans and strategies to meet his or her Target Customers' needs. New material discusses the melding of promotion, distribution, and location decisions as the Web's impact is part of almost all entrepreneurial decisions today.
Chapter 10 has the most current information available on patents, trademarks, and copyrights.

Features

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ACTION STEPS GUIDE STUDENTS THROUGH EVERY PHASE OF A START-UP: More than 70 Action Steps direct readers through every phase of a start-up, from the initial dreams to development of marketing to the building and implementation of the completed business plan.
ENTREPRENEURIAL VIGNETTES PROVIDE INSIGHTS INTO BUSINESS-FOCUSED MINDS: Brief case studies full of strategies and real-world applications provide firsthand insights into today's entrepreneurial minds and ventures. Modified for simplicity and clarity, these intriguing Entrepreneurial Vignettes reflect compiled case studies and experiences from entrepreneurs the authors have known.
FEATURED BUSINESS PLANS HIGHLIGHT VARIED APPROACHES: Concepts become actions in practice with the examples of full business plans featured in this edition. Appendix A, "Fast-Start Business Plan" is ideal for a small business requiring minimal capital. Appendix B provides a more in-depth business plan proposal for a chocolate store located at Sea World.
COMMUNITY RESOURCES PROVIDE SUPPORT: To counter the isolation and concern that can accompany entrepreneurial life, this book encourages future entrepreneurs to gain support, guidance, and direction through community resources, including entrepreneurial organizations, entrepreneurial podcasts, and other professional associations. The book clearly demonstrates the value of networking with individuals pursuing similar dreams.
EXAMPLES CAPTURE THE PASSION OF TODAY'S ENTREPRENUERS: Each chapter highlights an entrepreneur who exhibits a remarkable passion for his or her products, locations, or markets. These vignettes focus on entrepreneurs such as a woman who developed sun-protective clothing after being diagnosed with melanoma and a synthetic biologist who is pursuing a mission to destroy antibiotic-resistant bacteria.
EMPHASIS ON SOCIAL ENTREPRENEURSHIP REFLECTS TODAY'S TIMES: To better reflect the contemporary changes and focus in society today, this edition highlights individual social entrepreneurs such as Jock Brandis, who developed a peanut shelling machine, as well as influential groups such as Scientists Without Borders.
WEB LINKS AND BUSINESS RESOURCES ADDRESS HOT TOPICS: Resource tools and updated website references throughout this edition and the companion website (www.academic.cengage.com/management/ryan) provide invaluable information and demonstrate how to apply that information now and in the future. Students explore hot topics such as water shortages, rising prices of natural resources, and artificial body parts.
INTERNET INTEGRATES DISTRIBUTION CHANNEL AND MARKETING TOOL: This edition clearly demonstrates the Web's impact on all entrepreneurial decisions today and the way the Web has melded promotion, distribution, and locations decisions. Students learn to maximize today's indispensable Internet technology as they learn search engine optimization as well as effective marketing of their business on the Web.
MOST UP-TO-DATE INTELLECTUAL PROPERTY INFORMATION PROTECTS INNOVATIONS: You can equip students to understand what the latest developments are in the field today and how to best protect their innovations with this edition's clear, contemporary coverage of today's copyrights, patterns, and trademarks.

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1. Your Great Adventure.
2. Spotting Trends and Opportunities.
3. Opportunity Selection.
4. Profiling Your Target Customer.
5. Reading and Beating the Competition.
6. Location and Distribution.
7. Marketing Promotions Overview.
8. Start-Up Concerns and Financial Projections.
9. Shaking the Money Tree.
10. Legal Concerns.
11. Build, Maintain, and Thrive with a Winning Team.
13. Buying a Business.
14. Investigating Franchising.
15. Pull Your Plan Together.
Appendix A: Fast-Start Business Plan.
Appendix B: Annie's Business Plan Proposal.
Appendix : Forms, Forms, Forms.
Index.