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Sales Promotion, 1st Edition

Tony Yeshin

  • Copyright 2006
  • {{checkPublicationMessage('Published', '2006-04-19T00:00:00+0000')}}
Starting At $109.95 See pricing and ISBN options
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Sales Promotion 1st Edition by Tony Yeshin
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Meet the Authors

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Tony Yeshin

Table of Contents

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1. Understanding sales promotion.
2. The roles and limitations of sales promotion.
3. The context for sales promotion.
4. Developing the theory of sales promotion.
5. The strategic dimensions of sales promotion.
6. Developing the sales promotion plan.
7. Identifying sales promotion objectives.
8a. Consumer promotions - financial incentives.
8b. Consumer promotions - product based offers.
8c. Consumer promotions - other consumer promotions.
9. Promoting to the trade.
10. Trade shows, event management and sponsorship.
11. Evaluating sales promotion.
12. Integrating sales promotion activity.
13. International sales promotion.

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  • ISBN-10: 1844801616
  • ISBN-13: 9781844801619
  • RETAIL $109.95
Instructor Next Steps
Students: Buy now