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PART 1: MANAGING THE RETAILING ENVIRONMENT.
1. Introduction: The Retail Environment.
2. Structural Change in Retailing: The Retailing in Historical Perspective.
3. The Retailing Industry: Retailing Structures.
4. Managing in Good Times and Bad: Dealing with Booms and Slumps.
PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT.
5. Strategic Marketing Planning for Retailing: Setting up the Business.
6. The Customer and the Retail Business: Knowing your Customers.
7. The Fundamentals of Merchandising.
8. Establishing a Pricing Strategy: Getting the Price Right.
9. Promoting the Store: Sending Out the Correct Sort of Messages.
10. Locating the Store: Locating in the Retail Environment.
PART 3: RETAIL MARKETING - OPERATIONS.
11. Store Design and Layout: Producing the Right Format.
12. Managing the Service Setting: Making the Sale.
13. Managing Retail Services: Creating Quality Retail Services.
PART 4: DELIVERING THE PRODUCT.
14. Business Operations: Inside the Retail Organisation.
15. Logistics and Distribution: Shipping the Goods to Market.
16. Rolling Out the Goods: Developing New Relationships.
17. Buying the Goods: The Product Development Process.
18. People in Retailing: Making People Matter.
PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE.
19. Out-of-Store Retailing: Buy By Wire.
20. International Retailing: Going Global: Whats In It For Us?
1. Introduction: The Retail Environment.
2. Structural Change in Retailing: The Retailing in Historical Perspective.
3. The Retailing Industry: Retailing Structures.
4. Managing in Good Times and Bad: Dealing with Booms and Slumps.
PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT.
5. Strategic Marketing Planning for Retailing: Setting up the Business.
6. The Customer and the Retail Business: Knowing your Customers.
7. The Fundamentals of Merchandising.
8. Establishing a Pricing Strategy: Getting the Price Right.
9. Promoting the Store: Sending Out the Correct Sort of Messages.
10. Locating the Store: Locating in the Retail Environment.
PART 3: RETAIL MARKETING - OPERATIONS.
11. Store Design and Layout: Producing the Right Format.
12. Managing the Service Setting: Making the Sale.
13. Managing Retail Services: Creating Quality Retail Services.
PART 4: DELIVERING THE PRODUCT.
14. Business Operations: Inside the Retail Organisation.
15. Logistics and Distribution: Shipping the Goods to Market.
16. Rolling Out the Goods: Developing New Relationships.
17. Buying the Goods: The Product Development Process.
18. People in Retailing: Making People Matter.
PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE.
19. Out-of-Store Retailing: Buy By Wire.
20. International Retailing: Going Global: Whats In It For Us?
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