Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
Institution is required.
Discipline is required.
Country is required.
State is required.
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Retail Marketing, 1st Edition

Malcolm Sullivan, Dennis Adcoc

  • Copyright 2002
  • {{checkPublicationMessage('Published', '2002-03-28T00:00:00+0000')}}
Starting At $102.95 See pricing and ISBN options
Instructor Next Steps
Students: Buy now
Retail Marketing 1st Edition by Malcolm Sullivan/Dennis Adcoc
Quick Navigation

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Malcolm Sullivan

Dennis Adcoc

Table of Contents

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}
1. Introduction History Perspective.
2. The Retail Environment & Different Aspects of Retailing.
3. Shopping Behaviour - Store Choice and In-store Behaviour.
4. Models of Retail Marketing.
5. Retail Tactical Mix - Location.
6. Retail Tactical Mix - Assortment & Pricing Decisions.
7. Retail Tactical Mix - Promotional Decisions.
8. Service As Satisfaction and As a Competitive Advantage in Retailing.
9. Customer Loyalty and Related Issues.
10. Customer Care, Handling Complaints and Service Recovery.
11. Demand Management.
12. Store Design and Layout.
13. Merchandising and Relationships with Suppliers.
14. Control of Retailing Sources and Use of Information for Retail Decisions.
15. Strategic Aspects of Retailing Decisions.
16. Alternative Forms of Retailing and Future Trends in Retailing.

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 1861526024
  • ISBN-13: 9781861526021
  • RETAIL $102.95
Instructor Next Steps
Students: Buy now