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Researching and Writing Dissertations in Business and Management, 1st Edition
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Overview
RESEARCH WRITING DISSERTATIONS IN BUSNS & MANAGMNT
1. Introduction.
PART 1: GETTING STARTED.
2. What is Research For and What Does it Involve?
3. Thinking About Doing: Choosing a Topic.
4. Choosing a Research Method.
5. Describing Research Objectives Through Mapping Sentences.
6. The Uses of Classification Systems and Typologies.
7. Managing the Research Process: A Basic Framework.
PART 2: KEY QUALITATIVE RESEARCH METHODS 8. Sampling - Choosing Your Subjects.
9. Questionnaire Design.
10. Quality and Quantity: Some Miscellaneous Methods.
11. Measuring Attitudes.
12. How to Interview.
13. So Just What is Ethnography?
PART 3: KEY STATISTICAL AND QUANTITATIVE TECHNIQUES.
14. An Introduction to Statistical Terms and Concepts.
15. The Concept of Probability Theory.
16. Descriptive Statistics.
17. Statistical Tests.
18. Measures of Association.
PART 4: WRITING THE DISSERTATION.
19. Key Techniques in Writing Up Your Dissertation.
20. The Oral Presentation of Dissertation Findings.
Appendix - Statistical Tables.
Index.
PART 1: GETTING STARTED.
2. What is Research For and What Does it Involve?
3. Thinking About Doing: Choosing a Topic.
4. Choosing a Research Method.
5. Describing Research Objectives Through Mapping Sentences.
6. The Uses of Classification Systems and Typologies.
7. Managing the Research Process: A Basic Framework.
PART 2: KEY QUALITATIVE RESEARCH METHODS 8. Sampling - Choosing Your Subjects.
9. Questionnaire Design.
10. Quality and Quantity: Some Miscellaneous Methods.
11. Measuring Attitudes.
12. How to Interview.
13. So Just What is Ethnography?
PART 3: KEY STATISTICAL AND QUANTITATIVE TECHNIQUES.
14. An Introduction to Statistical Terms and Concepts.
15. The Concept of Probability Theory.
16. Descriptive Statistics.
17. Statistical Tests.
18. Measures of Association.
PART 4: WRITING THE DISSERTATION.
19. Key Techniques in Writing Up Your Dissertation.
20. The Oral Presentation of Dissertation Findings.
Appendix - Statistical Tables.
Index.
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