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Public Relations: Principles and Practice, 1st Edition

Philip J. Kitchen

  • Copyright 1997
  • {{checkPublicationMessage('Published', '1997-04-24T00:00:00+0000')}}
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Public Relations: Principles and Practice 1st Edition by Philip J. Kitchen
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Overview

PUBLIC RELATIONS PRINC & PRAC

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Meet the Authors

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Philip J. Kitchen

Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.

Table of Contents

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1. Introduction and Overview of Public Relations.
2. The Role and Function of Public Relations in Organizations.
3. The Evolution of Public Relations: Principles and Practice.
4. A Strategic Perspective for Public Relations.
5. Internal Communications Media.
6. Public Relations: The External Publics Context.
7. External Public Relations Activities.
8. Corporate Social Responsibility: Reputation and Image.
9. Financial and Investor Public Relations.
10. Government and Lobbying Activities.
11. Corporate Advertising: The Generic Image.
12. Issues and Crisis Management - Fail Safe Procedures.
13. The Interaction Between Public Relations and Marketing.
14. The Emergence of Marketing PR.
15. Developing a Research Framework: Inductive vs Deductive.
16. Measuring the Success Rate: Evaluating the PR Process and PR Programmes.
17. Roles and Function: Principles and Practice Revisited.
Appendix 1: Bibliography.
Appendix 2: Index.

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  • ISBN-10: 1861520913
  • ISBN-13: 9781861520913
  • RETAIL $99.95
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