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Public Relations: An Introduction, 2nd Edition

Shirley Harrison

  • Copyright 2000
  • {{checkPublicationMessage('Published', '2000-03-23T00:00:00+0000')}}
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Public Relations: An Introduction 2nd Edition by Shirley Harrison
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Overview

PUBLIC RELATIONS:INTRODUCTION

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Meet the Authors

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Shirley Harrison

Shirley Harrison has wide professional experience in marketing and public relations, as a director, and independent consultant and trainer. She divides her time between lecturing, consultancy and writing. She has a special interest in crisis public relations and is the author of Disasters and the Media: Managing Crisis Communications (1999). She is an active member of the Institute of Public Relations.

Table of Contents

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1. Public Relations: What Is It and Why Do We Use It?
2. Getting from There to Here.
3. The Theoretical Framework.
4. Planning for Results.
5. Corporate Public Relations.
6. Crisis Public Relations.
7. Internal Communications.
8. Community Relations and Sponsorship.
9. Specialist Public Relations.
10. Where Do We Go from Here?
Appendices.
Bibliography.
Index.

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  • ISBN-10: 1861525478
  • ISBN-13: 9781861525475
  • RETAIL $72.95
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