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Overview
Introduce microeconomics using the inviting, reader-friendly approach in "Principles of Microeconomics," 11th Edition. by acclaimed author and economist Gregory Mankiw. Widely-used in economics classrooms worldwide, this edition is designed to guide all types of learners to a strong foundation in microeconomics with the latest updates, interactive practice and current examples. Carefully crafted content focuses on the most important microeconomic principles to avoid overwhelming students with excessive detail. The author presents the background students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and student-focused resources. A leading support package by award-winning teaching economists with Aplia homework solutions and author videos provides additional relevance and interactive learning opportunities.
- NEW: MindTap now features Data Exploration activities using real data from sources like FRED and BLS, with two auto-graded parts: students analyze a hypothetical scenario and then explore actual data to connect theory with real-world application.
- NEW: MindTap now offers AI in Action activities, powered by Bongo, where students use generative AI to research, analyze and forecast real-world economic topics -- then present findings in a written report to enhance student soft-skills
- UPDATED ASK THE EXPERTS BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.
- THE UPDATED MINDTAP LEARNING PLATFORM OFFERS TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory microeconomics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.
- NEW: Timely topics have been added to every chapter -- covering issues like antitrust cases, trade policies, consumer behavior, CPI data and monetary policy -- along with fresh discussions on artificial intelligence, sound institutions for prosperity and irrelevance of bilateral trade deficits.
- MindTap engages students with hallmark activities, including Video Applications to introduce important themes from Gregory Mankiw, step-by-step Video Problem Walk-Throughs for tackling tough questions and dynamic Concept Clips that make key economic terms easy to understand.
- MindTap also includes A+ Test Prep that equips students for success with over 3,900 current test questions, many paired with Quick Coach videos for on-the-spot support -- proven to boost performance on high-stakes exams and overall course results.
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
Appendix: Graphing: A Brief Review.
3. Interdependence and the Gains from Trade.
Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.
Part VI: THE ECONOMICS OF LABOR MARKETS.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.
Appendix: How Economists Use Data.
Glossary.
Index.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
Appendix: Graphing: A Brief Review.
3. Interdependence and the Gains from Trade.
Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.
Part VI: THE ECONOMICS OF LABOR MARKETS.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.
Appendix: How Economists Use Data.
Glossary.
Index.
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