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Overview
PRINCIPLES OF BUSINESS, Ninth Edition, provides complete instruction in business concepts and skills students need in today's competitive environment. This market-leading introductory business text offers extensive coverage in major business concepts, such as finance, marketing, operations, and management. Students gain valuable information and skills for the workplace, as well as preparation for success in competitive events, such as DECA, FBLA, and BPA.
- The 9th Edition will address the needs of teachers by helping them show relevance of the Intro to Business course in the high school curriculum. It will help teachers with a wealth of updated content and practical activities. Because it addresses a variety of learning styles, Principles of Business will make the course accessible to all students. Our strategy is to emphasize our market-leading business education reputation and to show the customer that we have better content, features, activities, and informational resources to meet student needs.
- The revision will incorporate course competencies for the upcoming adoption states and major open territories as well as those defined by NBEA's National Standards for Business Education. The text will also cover the market's demands for instruction on life skills, real-world applications, project-based learning, technology, Internet, ethics and academic connections. More coverage of E-Commerce is included, as well as International Business and career-oriented features.
- Planning a Career in… presents the needed skills, education, work experience, and industry opportunities for a variety of business-related career paths.
- Interactions & Connections is an experiential learning activity at the end of each chapter that gets students active in their community or online.
- Work as a Team allows students to experience dynamics that enhance the learning process and learn the benefits and concerns of shared decision-making.
- Features such as Business Vision, Life-Span Plan, Business Improving Society, and A Question of Ethics provide the link between theory and the real world of business.
- Doing Business In . . . highlights various countries and provides a basic knowledge of international business activities that are vital for living and working in the global economy.
- Winning Edge activities prepare students for FBLA, BPA, and DECA competitive events.
Unit I: BUSINESS IN THE GLOBAL ECONOMIC ENVIRONMENT.
1. Economic Decisions and Systems.
2. Economic Activity.
3. Business in the Global Economy.
4. Social Responsibility of business and Government.
Unit II: BUSINESS ORGANIZATION AND MANAGEMENT.
5. Business Organization.
6. Entrepreneurship and Small Business Management.
7. Management and Leadership.
8. Human Resources, Culture, and Diversity.
9. Career Planning and Development.
Unit III: BUSINESS OPERATIONS AND TECHNOLOGY.
10. Marketing.
11. Business and Technology.
12. Financial Management.
13. Production and Business Operations.
14. Risk Management.
Unit IV: PERSONAL FINANCIAL MANAGEMENT.
15. Consumers in the Global Economy.
16. Money Management and Financial Planning.
17. Banking and Financial Services.
18. Consumer Credit.
19. Savings and Investment Strategies.
20. Insurance.
1. Economic Decisions and Systems.
2. Economic Activity.
3. Business in the Global Economy.
4. Social Responsibility of business and Government.
Unit II: BUSINESS ORGANIZATION AND MANAGEMENT.
5. Business Organization.
6. Entrepreneurship and Small Business Management.
7. Management and Leadership.
8. Human Resources, Culture, and Diversity.
9. Career Planning and Development.
Unit III: BUSINESS OPERATIONS AND TECHNOLOGY.
10. Marketing.
11. Business and Technology.
12. Financial Management.
13. Production and Business Operations.
14. Risk Management.
Unit IV: PERSONAL FINANCIAL MANAGEMENT.
15. Consumers in the Global Economy.
16. Money Management and Financial Planning.
17. Banking and Financial Services.
18. Consumer Credit.
19. Savings and Investment Strategies.
20. Insurance.