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Practical Management Science, 6th Edition

Wayne L. Winston, S. Christian Albright

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-01-01T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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Practical Management Science 6th Edition by Wayne L. Winston/S. Christian Albright
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Overview

Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 -- Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.

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Meet the Authors

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Wayne L. Winston

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now Professor of Decision and Information Sciences at the Bauer College at the University of Houston. Dr. Winston has received more than 45 teaching awards and is a six-time recipient of the school-wide M.B.A. award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written successful textbooks on topics including operations research, mathematical programming, simulation modeling, spreadsheet modeling, data analysis for managers, marketing analytics and more. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.

S. Christian Albright

S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford University. He then taught in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He has taught courses in management science, computer simulation and statistics to all levels of business students, including undergraduate, M.B.A. and Ph.D. students. He has published more than 20 articles in leading operations research journals in applied probability. After retiring, he worked for several years for the Palisade Software Company and is the author of several successful textbooks.

What's New

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  • COMPLETELY UP-TO-DATE CONTENT FOCUSES ENTIRELY ON MAXIMIZING THE POWER OF EXCEL 2016. All screenshots reflect this newest version of Excel.
  • REVISED PROBLEMS INCORPORATE THE LATEST DATA. Numerous problems throughout this edition are updated to feature some of today's most up-to-date data.
  • NEW TUTORIAL VIDEOS EXPLAIN CONCEPTS AND WORK THROUGH EXAMPLES These useful learning tools ensure thorough understanding. This edition offers almost 30 new tutorial videos that clearly explain concepts and carefully follow examples step by step. Students can easily access the videos through the all-new MindTap® digital course.
  • NEW CHAPTER 14 EMPHASIZES DATA MINING. This useful chapter focuses on two important data mining problems: classification, with discussion of neural nets and other classification methods, and clustering. To add this new coverage without increasing the book's overall length, the previous edition's chapter on Inventory and Supply Chain Models now appears online.
  • CENGAGE’S NEW ONLINE MINDTAP® COURSE DELIVERY SYSTEM IS THE DIGITAL LEARNING SOLUTION THAT POWERS STUDENTS FROM MEMORIZATION TO MASTERY. It gives you complete control of your course -- to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap gives you complete ownership of your content and the learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

Features

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  • MODELING SKILLS ARE EMPHASIZED THROUGH THE USE OF MICROSOFT® EXCEL 2016. The use of spreadsheets, integrated throughout the book, allows students with varying mathematical backgrounds to build upon their skills as they work through sophisticated problems. Many examples use "Big Picture" diagrams to ease the transition from problem statements to actual spreadsheet models.
  • CONTENT EQUIPS STUDENTS WITH THE MOST UP-TO-DATE TOOLS FOR SOLVING PROBLEMS. The edition teaches students to work with important professional add-ins including the Palisade DecisionTools Suite with @RISK, StatTools, PrecisionTree, TopRank, NeuralTools, Evolver, and BigPicture. Students also work with SolverTable, which allows users to complete sensitivity analysis on optimization models.
  • RELEVANT MATERIAL CONNECTS WITH A BROAD RANGE OF BUSINESS MAJORS. Interdisciplinary examples and problems from finance, marketing, and operations research cover such topics as portfolio selection, options, and pricing models. Students remain engaged as they see the importance of what they're learning throughout your course.
  • AUTHORS PROVIDE A VARIETY OF PROBLEMS FOR YOUR FLEXIBILITY. This edition provides four types of problems -- level A, level B, modeling, and cases – that are graded within sections and chapters. This assortment of problems gives you additional options as you assign homework.
  • CENGAGE’S ONLINE MINDTAP® COURSE DELIVERY SYSTEM IS THE DIGITAL LEARNING SOLUTION THAT POWERS STUDENTS FROM MEMORIZATION TO MASTERY. MindTap includes hundreds of multiple choice problem-solving questions for testing students. It gives you complete control of your course -- to provide engaging content, to challenge every individual, and to build their confidence. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. Empower students to accelerate their progress with MindTap.

Table of Contents

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1. Introduction to Modeling.
2. Introduction to Spreadsheet Modeling.
3. Introduction to Optimization Modeling.
4. Linear Programming Models.
5. Network Models.
6. Optimization Models with Integer Variables.
7. Nonlinear Optimization Models.
8. Evolutionary Solver: An Alternative Optimization Procedure.
9. Decision Making Under Uncertainty.
10. Introduction to Simulation Modeling.
11. Simulation Models.
12. Queueing Models.
13. Regression and Forecasting Models.
14. Data Mining
15. Project Management (MindTap only).
16. Multiobjective Decision Making (MindTap only).
17. Inventory and Supply Chain Models (MindTap only).

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337616796
  • ISBN-13: 9781337616799
  • RETAIL $84.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357690893
  • ISBN-13: 9780357690895
  • RETAIL $84.95

  • ISBN-10: 1337406651
  • ISBN-13: 9781337406659
  • RETAIL $299.95
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap Decision Sciences, 1 term (6 months) Instant Access for Winston/Albright's Practical Management Science

ISBN: 9781337616799
MindTap Decision Sciences for Winston/Albright's Practical Management Science is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics through use of the hundreds of available assessment and homework problems, provide students with extra support with tutorial videos and example problems, and add your own material or notes in the eBook.

FOR STUDENTS

MindTap Decision Sciences, 1 term (6 months) Instant Access for Winston/Albright's Practical Management Science

ISBN: 9781337616799
MindTap Decision Sciences for Winston/Albright's Practical Management Science is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics through use of the hundreds of available assessment and homework problems, provide students with extra support with tutorial videos and example problems, and add your own material or notes in the eBook.