Request for consultation
Your form is submitting...
Overview
Prepare students for success with Lehman, DuFrene, and Walker’s “BCOM,” 12th Edition, a strategy-focused approach to business communication. Built on ongoing research into student learning preferences and workflows, “BCOM” combines an engaging narrative with MindTap, Cengage’s learning platform. Students develop essential business communication skills through interactive activities, assessments, and real-world applications that encourage active learning and accountability. Updated coverage includes the use of artificial intelligence in writing, presentations, and the job search process. Activities help learners build confidence and reinforce key concepts. Streamlined, visually engaging content focuses on foundational principles and current best practices, helping students progress from understanding concepts to mastering the communication skills employers value most.
- New AI-focused content explores the use of artificial intelligence in writing, presentations, and the job application process.
- New coverage examines how AI tools support communication and career-readiness skills in academic and professional settings.
- Updated content ensures greater relevance and alignment with today’s learning needs.
- New, refined chapter content prioritizes timeless concepts and practical applications that remain valuable throughout students’ careers.
- MindTap resources, assignments, and assessments are organized in one place, reducing prep time and helping streamline course management.
- Concise, yet comprehensive, chapters encourage student reading, while delivering the coverage needed for a successful course experience.
- A direct, practical approach emphasizes communication strategy and real-world business applications to build workplace-ready skills.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.