MindTap Management, 1 term (6 months) Instant Access for White/Bruton's The Management of Technology and Innovation, 3rd Edition

Margaret White, Garry D. Bruton

Copyright 2017
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MindTap Management, 1 term (6 months) Instant Access for White/Bruton's The Management of Technology and Innovation 3rd Edition by Margaret White/Garry D. Bruton

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Overview
Meet the Authors
Features
Table of Contents
Pricing

Overview

MindTap Management for White/Bruton's The Management of Technology and Innovation: A Strategic Approach, 3rd Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content. Reorganized into an all-digital format, this edition moves valuable appendix content into the chapters. Real-World Lens features provide examples that reinforce concepts in the reader. You can customize the interactive syllabi, emphasize key topics, and add your own material or notes in the eBook. MindTap is also available as a bundle option with the loose-leaf version of The Management of Technology and Innovation.

Meet the Authors

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Margaret White

Margaret A. White earned her B.S. and M.B.A. from Sam Houston State University and her Ph.D. from Texas A&M University. Professor White is the co-author of more than 75 papers and articles and has been published in leading academic journals, such as the Academy of Management Review, the Academy of Management Journal, and the Strategic Management Journal. She has also served as ad hoc reviewer at the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and the Strategic Management Journal, and she was index editor of the Academy of Management Journal. Her current research interests include organizational structure and innovation and strategic management of technology. Professor White is a member of the Academy of Management Association, the Strategic Management Society (where she was a board member for the Strategic Process Interest Group), and the Project Management Institute.

Garry D. Bruton

Garry D. Bruton earned his B.A. from the University of Oklahoma, his M.B.A. from George Washington University, and his Ph.D. from Oklahoma State University. Professor Bruton has authored or co-authored more than 60 articles in leading academic journals, including the Academy of Management Journal, the Strategic Management Journal, the Journal of International Business Studies, and the Journal of Business Venturing. His principal research interests include entrepreneurship and emerging economies. Professor Bruton is the editor of Academy of Management Perspectives, serves on the editorial boards of five journals, and is president of the Asia Academy of Management.

Features

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MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
Save students money in their course materials with a single destination that reflects exactly what's important to you, the instructor.
Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App.
Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
The all-digital third edition has streamlined narrative content. Author-created assessments using Gale Business Insights keep the assignable homework relevant and engaging.

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PART I: LAYING THE FOUNDATION.
1. Creation and Management of Innovation and Technology.
2. Strategy Process and the Management of Technology and Innovation.
PART II: INNOVATION: INTERNAL STRATEGY.
3. Innovation: Planning.
4. Internal Innovation: Implementation.
5. Innovation: Evaluation and Control.
PART III: OBTAINING TECHNOLOGY: EXTERNAL STRATEGY.
6. Obtaining Technology: Planning.
7. Obtaining Technology: Implementation.
8. Obtaining Technology: Evaluation and Control.
PART IV: BUILDING STRATEGIC MTI SUCCESS.
9. Entrepreneurship.
10. Social Responsibility and Ethics.
11. Project Management in MTI.
12. Leading and Learning in MTI.
Group Project.
Business Insights.

Learning Path Activities:
Invite students to explore business scenarios in real-time through Business Insights. In just one click, you can add up-to-date data and news articles right into the learning path!

Cases engage students by presenting everyday businesses challenges, placing concepts in real-world context and making for great points of discussion.

Flashcards allow students to quickly review important terms and test their comprehension on the go.

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MindTap Options

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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