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MindTap for Kelly/Williams' BUSN, 1 term Instant Access, 12th Edition

Marcella Kelly, Chuck Williams

  • Copyright 2023
  • {{checkPublicationMessage('Published', '2022-03-28T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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MindTap for Kelly/Williams' BUSN, 1 term Instant Access 12th Edition by Marcella Kelly/Chuck Williams
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Overview

Today's leading digital platform, MindTap for Kelly/Williams' BUSN, 12th Edition, gives you complete control of your course—equipping you to craft unique learning experiences that challenge students, build confidence and elevate performance.

A streamlined learning path and redesigned assessments minimize reader distraction, while dual-pane assignments for students pair readings side-by-side with assessments. MindTap presents complex concepts using a blend of engaging narrative and media assets clearly linked to assessments. So, students can start applying concepts to real-world situations from the beginning of your course with content that progresses from understanding core concepts to critical thinking and, ultimately, application. A distinctive, personalized study plan, based on individual performance, helps students stay focused and enables them to easily pinpoint areas for further study and practice.

Exclusive Instructor Tools allow you to customize course content to your needs and tailor assessments to match the specific language and style of your course. New Instructor Reports provide actionable insights into student performance and present opportunities for just-in-time intervention.

Use MindTap for Kelly/Williams' BUSN, 12th Edition as-is or customize it to meet your specific needs. You can even integrate it easily into your LMS.

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Meet the Authors

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Marcella Kelly

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Chuck Williams

​Dr. Chuck Williams is Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behaviour, human resources, and strategic management, while earning his MBA and PhD in Bbusiness Aadministration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, Academy of Management Re-view, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.​

Features

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  • MindTap's outcomes-based learning design propels students from memorization to mastery. It’s the only platform today that gives you complete ownership of your course. With MindTap you can challenge every student, build confidence and empower today's learners to be unstoppable.
  • ANCHOR LEARNING WITH IMPROVED LEARNING PATH DESIGN. MindTap helps students focus by dividing the Learning Path into groups of 10-minute activities that are anchored to a single concept. MindTap presents concepts by pairing assessment and content in a visually captivating side-by-side format.
  • IDENTIFY KNOWLEDGE GAPS. New Pre-course Diagnostic Activities allow your students to identify gaps in any relevant foundational skills and pursue remedial help before starting your class. Built-in analytics enable you to identify students who may require additional support and pinpoint topics where your entire class may need remediation.
  • PERSONALIZE REPORTS AND ACTIVITIES. MindTap's new personalized reporting capabilities offer targeted support activities that deliver actionable insights, content and tools. You have the information you need to work with students to address specific, key learning needs and ensure their progress and success.
  • PROVIDE LEARNING ON THE GO. Offer your students the flexibility they need to fit learning into their day -- wherever they are and using whatever approach works best for them. Bite-sized content and activities that students can complete on a smartphone or tablet keep learning engaging, even on the go.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and focused resources. With MindTap you give your students the power to read, listen and study on their phones–so they can learn on their own terms.
  • EMPOWER STUDENTS TO REACH THEIR POTENTIALS. Gain actionable insights into student engagement with MindTap's twelve distinct metrics. Identify topics troubling your entire class and instantly communicate with struggling students. You can track your class' performance down to the learning objective and curate your lectures in real-time to respond to distinct class-wide needs. Students can track their scores and take the guesswork out of studying with performance reports and personalized study materials that help them progress toward their goals.
  • CONTROL YOUR COURSE, YOUR CONTENT. Only MindTap gives you complete control of your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content, including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • COUNT ON OUR DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap is not simply a comprehensive tool – it's a network of support from a personalized team eager to further your success. We're ready to help—from setting up your course to tailoring MindTap resources to meet your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
  • ARE YOU READY? PRE-LABS. With MindTap, you can assign customizable Pre-lab Learning Modules to ensure that students come to your wet lab ready and able to make the most of lab resources. WANT MORE CONTENT BUT SHORT ON TIME? MindTap's new Activity Builder lets you instantly access vetted, additional content and some of today's most relevant, engaging, practical activities to further customize your course.

Table of Contents

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UNIVERSAL LEARNING PATH FEATURES THAT MAKE A DIFFERENCE:

LEARNING PATH FEATURE: WHY SHOULD I CARE?
Immediately engage students with new Why Should I Care? activities. These features connect the upcoming chapter to an authentic, real-world scenario designed to pique engagement and emphasize relevance. Use these activities to ensure students read material before class and to trigger lively in-class discussion.

LEARNING PATH FEATURE: CHAPTER-LEVEL EBOOK.
Immediately engage students with a dynamic eBook that brings the value, concepts and applications of the printed text to life. Students open an active learning experience as each chapter provides opportunities to interact with content using the approach that's best for the individual learner.

LEARNING PATH FEATURE: LEARN ITS MULTIMEDIA SUPPORT.
Easily add the excitement of multimedia instruction to your course to supplement textbook learning. MindTap's Learn Its offer small sections of instruction that highlights the most important concepts in each chapter. Learn Its reinforce the text's instruction and even approach concepts in a different way to promote student choice and autonomy with personalizing learning. You can assign Learn Its to ensure that students have read and understand key concepts before class.

LEARNING PATH FEATURE: APPLICATION-DRIVEN CHAPTER ASSIGNMENTS.
Assign MindTap's carefully designed, practically focused chapter homework to ensure your students know how to apply what they have learned.

LEARNING PATH FEATURE: CLASS-TESTED CHAPTER QUIZZES.
Use MindTap's carefully curated chapter quizzes to assess student performance and immediately identify class-wide learning needs.

LEARNING PATH FEATURE: FOCUSED CHAPTER MINI CASES.
Build skills in real-world data analysis and hone your students critical thinking with brief, yet power-packed, mini cases for each chapter.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357122968
  • ISBN-13: 9780357122969
  • RETAIL $84.95
Instructor Next Steps
Students: Buy now