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Overview
MindTap for Essentials of Business Communication, 12th Edition is the online learning platform that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.
- MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
- ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
- EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
- YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
- A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
Part 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE.
1. Thriving in a Digital, Social, and Mobile Workplace.
Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Part 3: WORKPLACE COMMUNICATION.
5. Short Workplace Messages and Digital Media.
6. Positive and Neutral Messages.
7. Bad-News Messages.
8. Persuasive Messages.
Part 4: BUSINESS REPORTS AND PROPOSALS—BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Part 6: EMPLOYMENT COMMUNICATION.
13. The Job Search, Résumés, and Cover Messages.
14. Interviewing and Following Up.
Appendix A: Message Formats.
Appendix B: Documentation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).
Glossary (Available within MindTap).
Index.
1. Thriving in a Digital, Social, and Mobile Workplace.
Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Part 3: WORKPLACE COMMUNICATION.
5. Short Workplace Messages and Digital Media.
6. Positive and Neutral Messages.
7. Bad-News Messages.
8. Persuasive Messages.
Part 4: BUSINESS REPORTS AND PROPOSALS—BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Part 6: EMPLOYMENT COMMUNICATION.
13. The Job Search, Résumés, and Cover Messages.
14. Interviewing and Following Up.
Appendix A: Message Formats.
Appendix B: Documentation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).
Glossary (Available within MindTap).
Index.