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MindTap for Doole, International Marketing Strategy: Analysis, Development and Implementation, 12 months Instant Access, 10th Edition
Starting At $84.95
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Overview
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments.
The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.
- Fully revised and updated with many innovative and stimulating real-life examples from around the world to ensure students are learning from material they can relate to, such as TikTok influencers and product behaviour, pressure groups, AI and cyber attacks.
- New content reflecting the heightened need for sustainable approaches in matters such as supply chain management, end-of-life vehicles and product dumping.
- An updated MindTap features provides a useful range of assignments including video cases, essay questions, branching questions and a wide range of learning and revision tools to entrench key concepts, boost confidence, develop critical thinking skills and prepare for the workplace.
- Contemporary examples including geopolitical food supply chain disruption, brand ethicality, cyber-attacks and data breaches show how companies are working to counteract growing global risks and enrich students’ understanding of challenges that lie ahead.
- Excellent coverage of cross-cultural elements ensures students are aware of how cultural divides create pitfalls for the international marketer.
- New stimulating cases and illustrations draw on a range of organizations, locations and industries carefully selected to bring critical issues to life and feed classroom discussions.
- Management challenges place students in the real world providing them with the opportunity to test the application of their knowledge and learning in a range of practical examples.
Learning Path
The MindTap flexible online learning solution features the following resources.
• Reading – students can read, highlight and take notes throughout the reading to ensure they understand the key learning objectives.
Learn it
• Flashcards – a useful revision tool for ensuring students understand key terms.
• After reading quick test – students can make their learning interactive by answering the questions to test their understanding of each section of text.
Study it
• Video case and questions – Learners can watch the videos and answer the questions to demonstrate they have grasped the meaning of the content and can apply their knowledge.
• Weblinks exercise – An opportunity for students to further their knowledge and understanding of the concepts discussed in this chapter by using weblinks and answering questions.
• Group activity – Students can work in groups to apply their collective knowledge to complete the activity.
Apply it
• Essay questions– a set of essay-style questions to ensure students have a complete understanding of the chapter content.
• Case study - learners can develop their critical thinking skills by reading the case and applying their knowledge to answer the questions.
• End of chapter test – a set of questions to help revise key concepts covered in the chapter.
End of parts
• Directed study activity –develop practical skills in research, analysis, evaluation and strategy development by completing these activities.
The MindTap flexible online learning solution features the following resources.
• Reading – students can read, highlight and take notes throughout the reading to ensure they understand the key learning objectives.
Learn it
• Flashcards – a useful revision tool for ensuring students understand key terms.
• After reading quick test – students can make their learning interactive by answering the questions to test their understanding of each section of text.
Study it
• Video case and questions – Learners can watch the videos and answer the questions to demonstrate they have grasped the meaning of the content and can apply their knowledge.
• Weblinks exercise – An opportunity for students to further their knowledge and understanding of the concepts discussed in this chapter by using weblinks and answering questions.
• Group activity – Students can work in groups to apply their collective knowledge to complete the activity.
Apply it
• Essay questions– a set of essay-style questions to ensure students have a complete understanding of the chapter content.
• Case study - learners can develop their critical thinking skills by reading the case and applying their knowledge to answer the questions.
• End of chapter test – a set of questions to help revise key concepts covered in the chapter.
End of parts
• Directed study activity –develop practical skills in research, analysis, evaluation and strategy development by completing these activities.
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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.
This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
Standalone Digital Access — Ultimate Value
Recommended and most popular
- ISBN-10: 1473796008
- ISBN-13: 9781473796003
- RETAIL $84.95