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MindTap for Albright/Winston's Business Analytics: Data Analysis & Decision Making, 2 terms Instant Access, 8th Edition

S. Christian Albright, Wayne L. Winston

  • Copyright 2025
  • {{checkPublicationMessage('Published', '2024-03-04T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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MindTap for Albright/Winston's Business Analytics: Data Analysis & Decision Making, 2 terms Instant Access 8th Edition by S. Christian Albright/Wayne L. Winston
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Overview

MindTap for Albright/Winston's BUSINESS ANALYTICS: DATA ANALYSIS & DECISION MAKING, 8TH EDITION, is the online learning platform that powers students from memorization to mastery. It gives you complete control of your course to provide engaging content, challenge every individual and build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook.

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Meet the Authors

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S. Christian Albright

S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford University. He then taught in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He has taught courses in management science, computer simulation and statistics to all levels of business students, including undergraduate, M.B.A. and Ph.D. students. He has published more than 20 articles in leading operations research journals in applied probability. After retiring, he worked for several years for the Palisade Software Company and is the author of several successful textbooks.

Wayne L. Winston

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now Professor of Decision and Information Sciences at the Bauer College at the University of Houston. Dr. Winston has received more than 45 teaching awards and is a six-time recipient of the school-wide M.B.A. award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written successful textbooks on topics including operations research, mathematical programming, simulation modeling, spreadsheet modeling, data analysis for managers, marketing analytics and more. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.

Features

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  • ENGAGE STUDENTS WITH REAL EXPERIENCE. MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. 12 distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. Students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool, it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester and beyond.

Table of Contents

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1. Introduction to Business Analytics.
Part 1: DATA ANALYSIS.
2. Describing the Distribution of a Variable.
3. Finding Relationships among Variables.
4. Business Intelligence (BI) Tools for Data Analysis: Power Query.
5. Business Intelligence (BI) Tools for Data Analysis: Power Pivot.
Part 2: PROBABILITY AND DECISION MAKING UNDER UNCERTAINTY.
6. Probability and Probability Distributions.
7. Decision Making under Uncertainty.
Part 3: STATISTICAL INFERENCE, REGRESSION ANALYSIS, and TIME SERIES FORECASTING.
8. Statistical Inference.
9. Regression Analysis: Estimating Relationships.
10. Regression Analysis: Statistical Inference.
11. Time Series Analysis and Forecasting.
Part 4: OPTIMIZATION AND SIMULATION MODELING.
12. Introduction to Optimization Modeling.
13. Optimization Models.
14. Introduction to Simulation Modeling.
15. Simulation Models.
Part 5: ADVANCED DATA ANALYSIS.
16. Data Mining: Classification.
17. Data Mining: Clustering and Market Basket Analysis.
Part 7: BONUS ONLINE MATERIAL.
18. Analysis of Variance and Experimental Design.
19. Statistical Process Control.
Appendix A: Statistical Reporting.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 0357984625
  • ISBN-13: 9780357984628
  • RETAIL $84.95
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Students: Buy now