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MindTap Business Management, 14th Edition (K12 Instant Access), 14th Edition

James L. Burrow, Brad Kleindl

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2016-03-18T00:00:00+0000')}}
Starting At $79.95 See pricing and ISBN options
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MindTap Business Management, 14th Edition (K12 Instant Access) 14th Edition by James L. Burrow/Brad Kleindl
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Overview

MindTap K12 for Burrow/Kleindl/Becraft's Business Management, 14th Edition, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.

As an instructor using MindTap you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours’, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course.

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Meet the Authors

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James L. Burrow

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Brad Kleindl

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

Features

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  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times—both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
  • StudyHub is one-stop-studying tool that allows you to deliver important information and empowers your students to personalize their experience. Share content from the MindTap Reader and create notes and study guides to help students focus and succeed.
  • The Message Center app helps you to quickly and easily contact students directly from the MindTap platform. Any message posted in the Message Center is communicated directly to each student enrolled in the course via the communication medium designated by the student.

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305661907
  • ISBN-13: 9781305661905
  • RETAIL $79.95
Instructor Next Steps
Students: Buy now