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Overview
Teach students to apply microeconomics as Gwartney/Stroup/Sobel/Macpherson's MICROECONOMICS: PRIVATE AND PUBLIC CHOICE, 17E places more emphasis than similar texts on the role of entrepreneurship in a market economy and the importance of public choice analysis in understanding the political process. New coverage presents entrepreneurship as key to grasping how the competitive market uses innovations to improve living standards. Students also see how public choice analysis clarifies incentives and impacts political outcomes -- which, in turn, affect national income.
Introductory chapters cover basic microeconomic thinking and use the "invisible hand" metaphor to show how wealth is created. The authors integrate entrepreneurship, the dynamic process of competition and importance of contestable markets into standard models of firm behavior in different markets. Special features highlight economics of health care, earning differences between genders and the Great Suppression of 2020 related to the COVID-19 pandemic. MindTap resources further reinforce content.
- EXPANDED COVERAGE OF ENTREPRENEURSHIP IS INTEGRATED THROUGHOUT THIS EDITION. Students learn the importance of entrepreneurship as a source of new products and improved methods with expanded details in Chapters 2, 3, 9, 10 and 11. In addition, a new "Entrepreneurs Who Have Changed our Lives" series, woven throughout numerous chapters, highlights the contributions and personal attributes of key entrepreneurs. Students examine the impact of both unknown and well-known entrepreneurs, such as Jeff Bezos, Kendra Scott, Walt Disney, Steve Jobs, Malcom McLean, Sergey Brin and Larry Page.
- EXPANDED MATERIAL DETAILS HOW TODAY'S DIGITAL AGE IS CHANGING THE NATURE OF DYNAMIC COMPETITION. Updates throughout Chapters 3 and 11 examine the growth of the gig economy and rise of platform businesses. Students review growing concerns regarding privacy and increasing government antitrust actions as large companies, such as Google, Amazon, Facebook and Twitter, dominate segments of the online market or social media. Students also examine the competitiveness of the economy today compared to before the digital age.
- NEW CONTENT EXAMINES THE GREAT SUPPRESSION OF 2020. This new special topic examines the factors underlying the huge increase in unemployment and economic downturn of 2020 associated with the COVID-19 pandemic. Students review the causes of the economic crisis, magnitude of the downturn and how this recession differs from earlier ones. They also study the policy response and its impact on the recovery. This special topic provides background for coverage of an ongoing economic event that is sure to attract student interest in the years immediately ahead.
- NEW FEATURE EXAMINES THE INTRIGUING QUESTION "ARE SCANDINAVIAN COUNTRIES SOCIALIST?" This new content in Chapter 2 captures the attention of today's students and prompts them to deeper study as they examine the empirical evidence behind this question and this edition's answers.
- PRACTICAL APPROACH APPLIES ECONOMIC THEORY TO CURRENT ISSUES AND CONTROVERSIES. Students see the relevance of the theories they are learning as they apply what they learn directly to pertinent topics in the world around them. The importance of incentives and the economic way of thinking are stressed throughout this edition.
- CONTENT EMPHASIZES THE DYNAMICS OF THE MARKET PROGRESS. In addition to the usual static analysis of demand, supply and price determination, the authors stress the dynamics of the market process. The presentation integrates the role of the entrepreneur and importance of innovative discoveries into the analysis. This adds a realistic perspective to the examination of how markets work.
- CONTENT THROUGHOUT THIS EDITION HIGHLIGHTS UNIQUE ECONOMIC PERSPECTIVE TOWARD GOVERNMENT. This edition's public choice chapter emphasizes economic thinking regarding government. In addition, students view today’s government involvement and decisions from a unique economic perspective throughout the text. This integrated perspective uses the latest information as well as historic data.
- HISTORICAL VIGNETTES HIGHLIGHT THE LIVES OF NOTABLE ECONOMISTS. This information-rich feature makes it possible for you to seamlessly emphasize the significance of economic history in your course presentation.
- SPECIAL FEATURES EXAMINE BOTH THE FINANCIAL CRISIS OF 2008-2009 AND THE COVID-19 CRISIS OF 2020. Students closely study the long-term impacts and politically related economic aspects of these significant events.
1. The Economic Approach
2. Some Tools of the Economist
Part II: MARKETS AND GOVERNMENT
3. Demand, Supply, and the Market Process
4. Supply and Demand: Applications and Extensions
5. Difficult Cases for the Market, and the Role of Government
6. The Economics of Political Action
Part III: CORE MICROECONOMICS
7. Consumer Choice and Elasticity
8. Costs and the Supply of Goods
9. Price Takers and the Competitive Process
10. Price-Searcher Markets with Low Entry Barriers
11. Price-Searcher Markets with High Entry Barriers
12. The Supply of and Demand for Productive Resources
13. Earnings, Productivity, and the Job Market
14. Investment, the Capital Market, and the Wealth of Nations
15. Income Inequality and Poverty
Part IV: INTERNATIONAL ECONOMICS
16. Gaining from International Trade
Part VI: APPLYING THE BASICS: SPECIAL TOPICS IN ECONOMICS
Special Topic 1. Government Spending and Taxation
Special Topic 2. The Economics of Social Security
Special Topic 3. The Stock Market: Its Function, Performance, and Potential as an Investment Opportunity
Special Topic 4. Keynes and Hayek: Contrasting Views on Sound Economics and the Role of Government
Special Topic 5. The 2020 COVID-19 Recession: Cause, Response, and Implications for the Future
Special Topic 6. The Great Recession of 2008-2009: Causes and Response
Special Topic 7. Lessons from the Great Depression
Special Topic 8. The Economics of Health Care
Special Topic 9. Earnings Differences Between Men and Women
Special Topic 10. Do Labor Unions Increase the Wages of Workers?
Special Topic 11. The Question of Resource Exhaustion
Special Topic 12. Difficult Environmental Cases and the Role of Government
Appendix A. General Business and Economics Indicators for the United States
Appendix B. Answers to Selected Critical Analysis Questions