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Overview
Explore today’s economy with Arnold/Arnold/Arnold’s “Microeconomics,” 15th Edition. Updated to reflect emerging technologies, this edition expands coverage of objectives, constraints, optimizing behavior, antitrust, marginal cost, along with historical and current events—all while maintaining the clarity students want and trust.
With 58 real-world applications and “Economics 24/7” features, students see how microeconomic concepts apply to everyday life. MindTap enhances learning with new Data Exploration Activities, using live data from the FRED database and Bureau of Labor Statistics, along with new AI in Action activities powered by Bongo. Video lectures, “Economics in 5 Minutes,” and “Problem Walk-Throughs" build confidence, while A+ Test Prep supports ongoing practice.
- Data Exploration Activities integrate the latest FRED, census and BLS data with auto-graded tasks, guiding students through real-world scenario analysis.
- AI in Action activities, powered by Bongo, teach students to leverage generative AI to research, analyze and forecast economic data and report their findings.
- Microeconomics coverage frames topics within objectives, constraints and optimizing behavior, giving students a logical, structured approach to core principles.
- With a forward-looking approach to AI’s impact on jobs, innovation and pricing, this edition offers a timely and robust insight into the future of our ever-changing economy.
- Engaging, real-world applications throughout the book -- including 58 new features leveraging both historical and current events -- highlight the everyday relevance of economics.
- Economics 24/7 features put students at the intersection of real-world phenomena and key economic concepts, from tech and antitrust to social media and marginal cost.
- What’s Wrong with This Diagram? and Progression Graph features support students in analyzing and interpreting microeconomic diagrams encountered in the text.
- With 10 to 30 thought-provoking Questions and Problems prompts at the end of every chapter, students better master concepts and build confidence through richer discussions.
Part I: ECONOMICS: THE SCIENCE OF SCARCITY.
1. What Economics Is About.
Appendix A: Working with Diagrams.
Appendix B: Should You Major in Economics?
2. Production Possibilities Frontier Framework.
3. Supply and Demand: Theory.
4. Prices: Free, Controlled, and Relative.
5. Supply, Demand, and Price: Applications.
Microeconomics.
Part II: MICROECONOMIC FUNDAMENTALS.
6. Elasticity.
7. Consumer Choice: Maximizing Utility and Behavioral Economics.
Appendix C: Budget Constraint and Indifference Curve Analysis.
8. Production and Costs.
Part III: PRODUCT MARKETS AND POLICIES.
9. Perfect Competition.
10. Monopoly.
11. Monopolistic Competition, Oligopoly, and Game Theory.
12. Government and Product Markets: Antitrust and Regulation.
Part IV: FACTOR MARKETS AND RELATED ISSUES.
13. Factor Markets: With Emphasis on the Labor Market.
14. Wages, Unions, and Labor.
15. The Distribution of Income and Poverty.
16. Interest, Rent, and Profit.
Part V: HEALTH ECONOMICS.
17. Health Economics: Experiments, Disparities, and Prices.
Part VI: MARKET FAILURE, PUBLIC CHOICE, AND SPECIAL-INTEREST-GROUP POLITICS.
18. Market Failure: Externalities, Public Goods, and Asymmetric Information.
19. Public Choice and Special-Interest-Group Politics.
20. Creative Destruction and Crony Capitalism: Two Forces on the Economic Landscape Today.
Part VII: ECONOMIC THEORIES AND RESEARCH.
21. New Frontiers in Economic Research: Causal Inference and Machine Learning.
Part VIII: INTERNATIONAL TRADE AND FINANCE.
22. International Trade.
23. International Finance.
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