Marketing: Planning and Strategy | 1st Edition | AU/NZ
Subash C. Jain/George T. Haley/Ranjit Voola/Mark Wickham
Copyright 2012 | {{checkPublicationMessage('Published', '2011-11-04T00:00:00+0000')}}
Copyright 2012 | {{checkPublicationMessage('Published', '2011-11-04T00:00:00+0000')}}
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ISBN: 9780170220149
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ISBN: 9780170189392
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Copyright 2012 | {{checkPublicationMessage('Published', '2011-11-04T00:00:00+0000')}}
Access the eBook
{{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "$")}}
{{getPriceWithCurrency("84.95", "$")}}
ISBN: 9780170220149
{{getPriceWithCurrency("84.95", "$")}}
Buy the Textbook
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{{getPriceWithCurrency("224.95", "$")}}
Buy Paperback : Marketing: Planning and Strategy
ISBN: 9780170189392
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About This Product
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley’s renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.