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Market Yourself Through the Media, 1st Edition

Bill Penn

  • {{checkPublicationMessage('Published', '2004-03-04T00:00:00+0000')}}
Starting At $79.95 See pricing and ISBN options
Market Yourself Through the Media 1st Edition by Bill Penn

Overview

MARKET YOURSELF THROUGH THE ME DIA

1. The Media and How it Works
2. Pitching Yourself and Your Story
3. Getting ready
4. Getting Steady
5. The Interview: Final Preparations
6. Going Live and Taking Control
7. Curve Balls and twisters - 20 Tricks In the Media Trade
8. Getting Better and Going Back for More
9. On the Ropes
10. Afterword
Appendix 1. Vital Hot Tips for Handling the Media
Appendix 2. Key Contacts
Index

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  • ISBN-10: 1844800725
  • ISBN-13: 9781844800728
  • RETAIL $79.95