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Overview
Demonstrate how managerial accounting is meaningful and relevant to your students with Mowen/Hansen/Heitger's MANAGERIAL ACCOUNTING: THE CORNERSTONE OF BUSINESS DECISION MAKING, 8E. This book's unique approach and updated content emphasize how managers use accounting today. Brief video clips, the latest examples and topical applications encourage a deeper understanding of managerial accounting and its implications for business. New data analytic discussions, examples and applications, clearly identified by margin icons, give you the flexibility to incorporate this important topic to the degree you desire -- from a high-level overview to a more in-depth focus. Every chapter demonstrates the relevance of data analytics by showing how real companies apply data analytics to that chapter’s topics. New questions, exercises and problems further connect data analytics to managerial accounting. CNOWv2 online resources are also available to support your instruction and student learning.
- UNIQUE PERSPECTIVE EMPHASIZES TODAY'S PREVALENT USE OF DATA ANALYTICS ACROSS ALL BUSINESS DISCIPLINES. Students see how managerial accounting professionals use data analytics to inform key business decisions. This edition provides options for demonstrating the importance and prevalence of data analytics across all areas of managerial accounting. The authors define data analytics broadly and address strategic questions such as what, why and how to measure certain performance aspects. They also focus on interpreting and communicating the impact of data analytics on business decisions.
- FLEXIBLE APPROACH ENABLES YOU TO INFUSE DATA ANALYTICS TO THE DEGREE YOU DESIRE. With this edition, you can present a high-level overview of data analytics or a more in-depth focus. Each chapter discusses real applications of data analytics to specific managerial topics. Special margin icons identify data analytics discussions and "Here’s How It’s Used" examples as well as questions, exercises and problems – making it easy for you to choose what material to include. This approach works effectively no matter what your level of data analytic interest or your students' levels of expertise.
- BEST-IN-CLASS REAL EXAMPLES HIGHLIGHT MANAGERIAL ACCOUNTING AT WORK WITHIN FAMILIAR ORGANIZATIONS. New, interesting -- and even fun -- examples focus on real companies your students will recognize. These numerous examples show how organizations are effectively applying managerial accounting in business.
- NEW CONTENT EMPHASIZES DATA ANALYTICS VISUALIZATION. Various new data analytics applications within this edition help student see how data can be represented pictorially to enhance managerial understanding of data trends.
- REVISED AND EXPANDED "MAKING THE CONNECTION" PROBLEMS HIGHLIGHT THE USE OF MANAGERIAL ACCOUNTING CONCEPTS. Three "Making the Connection" comprehensive problems in this edition cover material from two or more chapters. These problems help students better understand the "big picture" as they must apply managerial accounting topics across chapters. Each of these problems also now includes a data analytics component.
- REVISED AND UPDATED CHAPTER-OPENING SCENARIOS SHOW MANAGERIAL AT WORK IN REAL ORGANIZATIONS. These captivating opening scenarios immediately engage students and encourage further reading and exploration. The scenarios are updated with the latest developments to highlight how real and familiar companies are effectively using principles of managerial accounting today.
- THE LATEST EXCEL-BASED DATA ANALYTICS APPLICATIONS PROVIDE HANDS-ON PRACTICE. Numerous end-of-chapter exercises provide students with important practice in using Excel or similar software programs to work with data analytics. Students learn to use these spreadsheet tools for data analytic applications including data visualization, sensitivity analysis, use of equations and linear regression.
- EXAMPLES AND ACTIVITIES TEACH STUDENTS TO SOLVE MANAGERIAL ACCOUNTING PROBLEMS. Clear, step-by-step examples and selected end-of-chapter activities are carefully linked to enable students to quickly gather the information necessary to solve managerial accounting problems. This approach enables readers to focus on the implications of the decision rather than only the associated calculations.
- MASTERY PROBLEMS IN CNOWV2 BUILD STUDENTS’ KEY STRENGTHS AND SKILLS. Proven, scenario-based online exercises in CNOWv2 are designed to reinforce your students’ understanding of important concepts. Students strengthen their analytical skills as they work toward mastering critical concepts.
- MANY "EXPERIENCE MANAGERIAL DECISIONS" CHAPTER-OPENING VIGNETTES OFFER ACCOMPANYING ONLINE VIDEOS. At the beginning of each chapter, students observe how familiar companies, such as Costco, Hard Rock Cafe, Cold Stone Creamery, UPS and Apple, use managerial accounting information to make better decisions. The chapter references the featured company throughout to emphasize the importance of managerial accounting concepts in the real world. Corresponding videos from the popular Experience Accounting Video Series in CNOWv2 online resources further support the vignettes.
- "ETHICAL DECISIONS" FEATURES PREPARE STUDENTS TO MAKE INFORMED DECISIONS. To succeed in today’s business climate, students must be able to analyze business situations and make thoughtful ethical decisions. The text weaves "Ethical Decisions" features into each chapter to encourage students to develop these essential skills and consider the ethical implications of their actions in every situation.
1. Introduction to Managerial Accounting.
2. Basic Managerial Accounting Concepts.
WHAT Is Managerial Accounting?
3. Cost Behavior, Cost Forecasting, and Segmented Income Statements.
WHERE Does Managerial Accounting Come From?
4. Job-Order Costing and Normal Cost (Overhead Application).
5. Activity-Based Costing and Management
6. Process Costing.
HOW Is Managerial Accounting USED for Decision Making?
7. Cost-Volume-Profit Analysis.
8. Tactical Decision Making and Relevant Costing.
9. Profit Planning and Flexible Budgets.
10. Standard Costing and Variance Analysis.
11. Performance Evaluation and Decentralization.
12. Capital Investment Decisions.
13. Emerging Topics in Managerial Accounting: Sustainability, Quality Cost, Lean Accounting, International Issues, Enterprise Risk Management, The Managerial Accountant in Forensic/Fraud Accounting
14. Statement of Cash Flows.
15. Financial Statement Analysis.