MindTap Marketing for Pride's Marketing Principles, 2-terms Instant Access | 4th Edition | AU/NZ

William M. Pride/O.C. Ferrell/Bryan Lukas/Sharon Schembri/Outi Niininen/Riza Casidy
Product cover for MindTap Marketing for Pride's Marketing Principles, 2-terms Instant Access 4th Edition by William M. Pride/O.C. Ferrell/Bryan Lukas/Sharon Schembri/Outi Niininen/Riza Casidy
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MindTap Marketing for Pride's Marketing Principles, 2-terms Instant Access ISBN: 9780170446655
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About This Product

Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution. MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way. Pride/Lukas’s Marketing Principles Asia-Pacific edition is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes: - Pride/Lukas’s Marketing Principles eBook - 'You Make the Decision' cases, 'Marketing on the Street' video quizzes, concept check revision quizzes, and more. MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course. Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions for students of all backgrounds. This Asia-Pacific resource contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This digital edition of Marketing Principles, 4e on the MindTap platform, offers extensive coverage of current marketing strategies and concepts, addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world.