MindTap Marketing for Pride's Marketing Principles, 2-terms Instant Access, 4th Edition | AU/NZ

William M. Pride, O.C. Ferrell, Bryan Lukas, Sharon Schembri, Outi Niininen, Riza Casidy

Copyright 2021
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MindTap Marketing for Pride's Marketing Principles, 2-terms Instant Access 4th Edition by William M. Pride/O.C. Ferrell/Bryan Lukas/Sharon Schembri/Outi Niininen/Riza Casidy

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Overview
Meet the Authors
What's New
Features
Table of Contents
Pricing

Overview

Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution.

MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way.

Pride/Lukas’s Marketing Principles Asia-Pacific edition is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes:

- Pride/Lukas’s Marketing Principles eBook

- 'You Make the Decision' cases, 'Marketing on the Street' video quizzes, concept check revision quizzes, and more.

MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.

Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions for students of all backgrounds. This Asia-Pacific resource contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region.

This digital edition of Marketing Principles, 4e on the MindTap platform, offers extensive coverage of current marketing strategies and concepts, addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world.

Meet the Authors

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William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O.C. Ferrell

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has been on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He also serves as a board member of the NASBA Center for the Public Trust and as an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Dr. Ferrell has also served as an expert witness in high profile ethics, legal, and marketing cases.

Bryan Lukas

Professor Bryan Lukas is Associate Head of Research and Chair of Marketing at the University of Manchester’s Alliance Manchester Business School (AMBS), where he also is the Academic Director of the Audi LEAD programme in the School’s executive education portfolio. Bryan is an Honorary Fellow at the University of Melbourne and is serving a three-year term as AMA Academic Council member. Bryan’s research interests are in marketing management and strategy, with a particular focus on brands and new products. His research has appeared in premier peer-reviewed research publications, such as Journal of Marketing, Journal of Management, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing and Journal of Product Innovation Management. Bryan has won 16 teaching awards and has had a strong publishing record across his career. As an executive educator, Bryan has taught more than 1000 executives He relocated to the UK for career advancement.

Sharon Schembri

Sharon Schembri currently holds the position of Professor of International Marketing and Head of MSc International Business program at the SKEMA Business School in the USA. Sharon was until recently Associate Professor and PhD Director at University of Texas RGV’s Robert C. Vackar College of Business and Entrepreneurship. In Australia, Sharon lectured at the Department of Marketing, Griffith Business School, Griffith University, Gold Coast campus. Sharon acquired her PhD at The University of Queensland in 2005, and has subsequently acquired several teaching and leadership qualifications. As an active ethnography researcher focused on the consumer's experience of brands, products and organisations, Sharon achieves a depth of understanding of the consumer cultural contexts she studies. As a presenter, Sharon is an engaging speaker with her passion evident in what and how she teaches. As a consultant with international experience, she delivers research-driven business and marketing strategy. Areas of Expertise include transformative consumer research, consumer culture, brand consumption, ethnography and phenomenology.

Outi Niininen

Dr Outi Niininen was a Senior Lecturer in Marketing in the School of Management, La Trobe University, Australia from 2005-2015. Outi previously worked at the Tourism Department of the University of Surrey, UK. Outi’s research interests fall broadly under the heading on consumer psychology and to what extent perception influences consumer behaviour. Tourism Marketing-specific research projects have featured around human-computer interaction, crisis management, destination loyalty and destination branding.

Riza Casidy

Dr Riza Casidy is Associate Professor at Macquarie University. Previously, he was a Senior Lecturer of Marketing and Course Director (Bachelor of Management) at Deakin Business School. He earned his PhD in Marketing from Monash University and was the recipient of the prestigious Australian Postgraduate Award (APA) scholarship from the Australian government. Riza has taught marketing principles, consumer behaviour, international marketing, and strategic marketing at a number of universities. His major research interests are in the areas of brand management and consumer behaviour. Riza has published more than 40 articles in leading marketing journals. Aside from his marketing research, Riza is actively involved in and has published research on the topic of authentic business education. Riza has engaged industry organisations to support academic assessments in the units that he taught and was a recipient of the Medibank Award for exceptional contributions in developing, leading, and facilitating authentic assessments (2014) and Deakin University Faculty of Business and Law Award for effectiveness, excellence, and exemplar practice in teaching and learning (2014).

What's New

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Three new end of chapter cases: Research behind Toyota’s Marketing Mix (Chapter 4); Lab-grown diamonds: De Beers (Chapter 6); Changi: The World’s Best Airport (Chapter 13). There are also updated cases closing Chapters 1, 7, 10

Features

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Teaches students the skills to apply marketing knowledge: active learning approach with examples, exercises and cases throughout
Delivers the content in the way instructors want: MindTap is re-designed for flexible delivery
Stunning visuals bring today’s marketing concepts to life. Strategically placed advertisements, photos, and screen shots balance this edition’s readings and place the marketing concepts into modern-day context for your students
The authors effectively introduce students to basic marketing concepts and strategies, while providing you, the instructor, with the flexibility to integrate supplemental resources or activities into your lessons
Provides concepts, frameworks and approaches to decision making, so that students gain a comprehensive understanding of marketing
An active learning approach: examples, exercises and cases with assignments that guide students to analyse, apply, and improve their thinking
A practical marketing focus equips students to adapt to constantly evolving marketing needs. This is done by highlighting the value of being market-oriented, expanding the market mix beyond the traditional 4-P model; emphasising the centrality of brand, and demonstrating the interconnectedness of products and services
Explorations of how to achieve greater customer value by adopting the latest technologies for expanded marketing mix variables

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Part 1: Marketing groundwork
1. Key concepts in marketing
2. Marketing environment, social responsibility and ethics
3. Planning, implementing and evaluating marketing strategy
End of Part - company profile

Part 2: Understanding markets
4. Market research and information systems
5. Consumer and business behaviour
6. Segmentation, target markets and positioning
7. Digital marketing and social networking
End of Part - company profile

Part 3: The marketing mix
8. The power of branding
9. Product and service decisions
10. Pricing decisions
11. Distribution and supply chain management
12. Integrating marketing communications
13. People, process and partnerships
End of Part - company profile
Appendix: Marketing Analytics Module

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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