Corporate Communications: Effective Techniques for Business, 2nd Edition | AU/NZ

Bernard McKenna, Glen Thomas, Neal Waddell, Mary Barry

Copyright 2008
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Corporate Communications: Effective Techniques for Business 2nd Edition by Bernard McKenna/Glen Thomas/Neal Waddell/Mary Barry

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Overview
Meet the Authors
What's New
Features
Table of Contents
Pricing

Overview

The book will be particularly useful in university and TAFE corporate writing, business communication and technical communication courses, as well as Business English courses for NESB students.

Senior English classes will also benefit from this material. School libraries may find it useful to keep several copies as it explains how to write essays, letters and paragraphs, as well as providing punctuation, grammar and style chapters. Writing consultants should find the vast range of genres (research papers, essays, proposals, reports, manuals, PR writing, e-writing, speech writing) extremely informative for use in the work place.

Corporate Communication provides a theoretical framework and practical applications (literally how-to-do-it step by step) so teachers can choose the level at which they use the book’s contents.

It provides a thorough writing approach to: writing, language use (grammar, punctuation); style; paragraphs; and all possible genres (e.g. essays, proposals and letters) for business and education.

It also provides effective and practical guides to speech writing and spoken communication as well as using visual text.

Meet the Authors

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Bernard McKenna

Bernard McKenna, BA BEd MPhil PhD, is a Senior Lecturer in Communication at the University of Queensland Business School where he teaches in undergraduate, postgraduate and MBA programs. He is also an active researcher with about 100 publications, including three books, international journal articles, book chapters and conference papers. His diverse research areas include technical, political and managerialist discourse; corporate communication with communities; and wisdom and knowledge management in the new economy. He is on the international advisory board of the Journal of Technical Writing and Communication and Critical Discourse Studies. He applies and refines his vast theoretical knowledge by collaborating with industry and government in Australian Research Council grant projects and extensive consultancies.

Glen Thomas

Glen Thomas is a Lecturer in the Creative Writing and Cultural Studies Discipline within the Creative Industries Faculty at Queensland University of Technology. Thomas holds Honours, Masters and Doctor of Philosophy degrees from the University of Queensland and, in 1994, was awarded that university¿s Walter and Eliza Hall Travelling Scholarship. While on that scholarship, Thomas conducted research at Harvard University (Boston, Massachusetts) and Smith College (Northhampton, Massachusetts). Thomas¿s Masters thesis analysed the representation of women in post-colonial settler fiction and, in particular, the question of women and dual colonisation. His PhD thesis was an extended reading of four contemporary American historical novels. Thomas has written articles and book chapters that have appeared in Twentieth Century Literature, Kunapipi, Australian Literary Studies, Handbook of Communication Audits for Organisations, Australian Literature Today, and the Journal of Technical Writing and Communication. His current research focuses on romance fiction in Australia as a creative industry by examining the ways in which romance fiction is produced, read, and marketed as a consumer commodity. Thomas¿s other research interests include American literature, historical fiction, technical communication, theories of persuasion and influence, and Shakespearean comedy.

Neal Waddell

Neal Waddell, B.A. M.Bus., lectures in Communication at the University of Queensland Business School. Prior to this, he had extensive experience as a radio announcer and manager before becoming a government media trainer and consultant. He is a Fellow of the European Institute for the Media and has research publications in sociolinguistics.

Mary Barry

Mary Barry B.A. (Class 1 Hons) is a tutor in writing at Queensland University of Technology. Originally trained as a teacher, she has lectured and tutored in Business Communication at the University of Queensland, and tutored in writing and literature at James Cook University of North Queensland. She is also a document analyst and writing consultant to industry.

What's New

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The book offers a number of suggestions for writing clearly and with focus.
It takes a common sense approach to writing: that all professional communication begins with words, which combine to form sentences that are then shaped into different types of documents.
It specialises in writing clear and concise corporate communication but is more than just a tool for business people. The book is a valuable writing guide for all forms of professional writing.
Updated section on visual text.

Features

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The book offers a number of suggestions for writing clearly and with focus.
It takes a common sense approach to writing: that all professional communication begins with words, which combine to form sentences that are then shaped into different types of documents.
It specialises in writing clear and concise corporate communication but is more than just a tool for business people. The book is a valuable writing guide for all forms of professional writing.
The easy-to-read book is useful for those who write letters, emails, and business proposals, reports, or who are responsible for any corporate writing position.
The techniques offered in the book are not based on passing business fashions or trends. They provide assistance to professional and budding communicators in organizing their thoughts, planning carefully and creatively, and writing in plain English.
E-writing is covered in this edition.
Covers writing employment application letters and resumes.
Updated section on visual text.

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1:Professional business communication
Persuasion
Writing blocks
Organising the writing process
How to use this book
Questions

2: How language works
Word types (parts of speech)
Sentences
Questions

3: Grammar and punctuation
Sixteen common grammatical errors
Punctuation
Questions

4: Paragraphs: coherence and cohesion
Clear expository writing
What is a paragraph?
Coherent paragraphs: organising by theme
Cohesive and relevant elaboration
Modelling paragraphs in an essay
Questions

5: Style and tone
Bureaucratic-technical writing
Plain English
Style guidelines
Tone
Questions

6: The editing process
The editing process in focus
Questions

7: Letters and memoranda
Letters
Generic memoranda
Questions

8: Employment applications and résumés
Who needs a résumé?
Job application documents
The résumé
Letters of application
Addressing the selection criteria
Questions

9: Essays, literature reviews and research papers
Essays
Literature reviews
Questions

10: Proposal and grant writing
Defining a proposal
Types of proposals
Format of a proposal
Scripting a proposal
Proposal presentation
Grant application writing
Questions

11: Report writing
The three levels of report writing
Generic report structure
The laboratory report
Research reports
Feasibility reports
Progress reports
Trip reports
Questions

12: Manuals
What are manuals?
Questions

13: Pr writing
Flyers
Brochures
Newsletters
Media releases
Graphic elements
Questions

14: Electronic writing
Email
Web writing
Questions

15: Speech writing
Introduction
Public speaking for business people
Structuring a speech
Questions

16: Oral presentations
Types of oral presentation
Presenting
Questions

17: Visual text
What is visual text?
Associating visual with verbal text
Categories of visual text
Practical application of Gestalt: Case study
Questions

Vocabulary builder exercise
Commonly confused words
References
Index