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Overview
Today's global geopolitical and economic environment is complex and ever-changing with developments such as the rise of China to challenge U.S. world leadership. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E explains these challenges objectively, in stages and using current examples to ensure students understand both theory and practice. This edition initially explains the overall global economy and how it operates within the framework and support of multilateral institutions in promoting open trade and market-oriented economic reforms. Students study topics such as the global impact of regional trade blocs, advances in information technology and the pandemic. The authors convey complex global topics using real examples and mini-cases focused on four main perspectives: culture, economics, ethics and information technology. MindTap digital resources help lay the foundation for understanding the functional areas of global business.
- NEW CONTENT CLEARLY IDENTIFIES THE SHIFT IN TODAY'S GLOBAL BALANCE OF POWER. New discussions focus on the causes of the shift in global balance of power and the recent rise of China as the key strategic competitor challenging United States world leadership, a position that the U.S. has held since the end of the second World War in 1944. Students examine the possible global business implications.
- NEW DISCUSSIONS CAREFULLY ANALYZE THE IMPACTS OF CHANGES IN THE U.S. TRADE POLICY. This edition's authoritative authors take an objective approach to analyzing the domestic and global impact of the recent change in United States trade policy -- from a global advocate of free trade to a policy focused on managed trade.
- NEW AND REVISED MINI-CASES ADDRESS THE IMPACT OF COVID AND OTHER GLOBAL BUSINESS CHALLENGES. This edition's updated and new engaging mini-cases explore emerging developments and international business challenges, such as how COVID-19 has impacted global business and supply chains.
- REVISIONS TO PORTFOLIO PROJECTS ENABLE FLEXIBILITY FOR ONLINE OR IN-PERSON COURSES. To facilitate hybrid teaching, this edition's end-of-chapter "Portfolio Projects" now each include four questions. This enables your students to work in teams of four, either online or in person.
- UPDATED, CONCISE CHAPTERS OFFER COMPREHENSIVE COVERAGE IDEAL FOR ONE SEMESTER. To maintain a smooth flow throughout this edition, all chapters are relatively concise, yet comprehensive and current, so that all chapters within the book can be covered in a single semester.
- NEW MATERIAL REFLECTS DIVERSITY AND INCLUSIVENESS. All of this edition's chapter content and end-of-chapter material take a user-friendly approach while incorporating exciting new information that infuses diversity and inclusiveness reflective of today's global business environment.
- INVITING NARRATIVE AND CLEAR LEARNING FEATURES ARE DESIGNED FOR EASE OF READING. Because this edition is written by functional area specialists, all with significant and acclaimed international expertise, even complex topics are conveyed in a manner that all undergraduate students should be able to comprehend.
- CONTENT PRESENTS AN OBJECTIVE PRESENTATION. The diverse author team applies their range of experience to ensure this edition covers all topics are covered from a truly global perspective, rather than from any national standpoint.
- CHAPTER FLOW ENHANCES ENGAGEMENT AND UNDERSTANDING. All of this edition's chapters and sections within the chapters follow a just-in-time and just-in-sequence approach to facilitate time management for students and your course.
- RIGOR IS APPROPRIATE AND FLEXIBLE FOR YOUR COURSE. Depending on the undergraduate or graduate level at which this course is taught, you have the option to include as many or as few of the end-of-chapter assignments for your students as you need to match the desired level of rigor.
- FEATURES ADDRESS CULTURAL, ECONOMIC AND ETHICAL PERSPECTIVES: Each chapter opens with a Cultural Perspective vignette highlighting diversity and inclusiveness of a different global culture and how that culture affects global business. To highlight the interconnectedness of the global economy, Economic Perspectives boxes delve into understanding economic issues facing business leaders. In addition, Ethical Perspectives boxes helps students understand diverse business environments and how the definition and standard of ethics varies from country to country.
- LEARNING OBJECTIVES CLARIFY AND DIRECT STUDENT REVIEW AND STUDY. This edition's Learning Objectives emphasize key definitions and concepts to ensure student comprehension as they progress through the book.
- REALITY CHECKS ASK STUDENTS TO APPLY CONCEPTS TO REAL SITUTATIONS. Tied to Learning Objectives, these Reality Checks encourage students to adapt chapter concepts in real world settings. Students consider the implications of a global business concept in their own personal lives, in their larger community or within the global business climate. Reality Checks also mark the completion of a section corresponding to a specific Learning Objective, which creates clear, concise learning modules within each chapter.
- POINT-COUNTERPOINT LEARNING FEATURES OFFER VARYING PERSPECTIVE ON CONTROVERSIAL ISSUES. This feature provides insight into the differing perspectives that countries, organizations or individuals may hold about a controversial international business issue. The book asks students to apply their critical-thinking skills to make a choice in perspective and support their decision.
- INTERPRETING GLOBAL BUSINESS NEWS FEATURE HELPS STUDENTS BETTER UNDERSTAND THE WORLD NEWS THEY ENCOUNTER DAILY. This logical interpretation skill is a critical element to success in global business today. This feature guides student through the sometimes-complicated nuances of what is happening in global business news and encourages students to apply chapter learning objectives.
- PORTFOLIO PROJECTS LET STUDENTS EXPLORE INTERNATIONAL BUSINESSES OF INTEREST. This project provides an opportunity to research and discover more about specific global corporations that students have a person interest in or are curious to explore further. Using guided questions at the end of each chapter, students develop their own understanding of the firm. This comprehensive team project is designed to be developed throughout the semester.
- DEVELOP AN INTERNATIONAL STRATEGY FOR YOUR OWN SMALL BUSINESS OFFERS CLEAR DIRECTION FOR ENTREPRENEURS. Taking an entrepreneurial approach, this feature guides students through developing a strategic business plan for their small business to compete globally. By the end of the semester, students should have a concrete business plan to present to your class.
- PRE- AND POST-COURSE GLOBAL AWARENESS ASSESSMENTS DEMONSTRATE PROGRESS. These online assessments provided in MindTap show students their personal understanding of global cultural, economic, geographic, political and legal awareness and knowledge. You also gain insight into students' knowledge prior to the first class. You can also use post-course assessments as a data point for measuring global competency and student progress.
1. The Rise of Globalization.
2. The Evolution of International Business.
3. Regional Economic Integration.
4. The International Flow of Funds and Exchange Rates.
Part II: GLOBAL BUSINESS ENVIRONMENT.
5. The Cultural Environment of Global Business.
6. The Legal, Economic and Political Environment of Global Business.
7. Corruption and Ethics in Global Business.
Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.
8. Entry Strategies in Global Business.
9. Control of Global Business.
10. The Organization of Global Business.
Part IV: MANAGING GLOBAL BUSINESS.
11. Global Human Resource Management.
12. Global Marketing.
13. Global Operations and Supply-Chain Management.
14. Global Financial Management.
15. Global Accounting and Taxation.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
FOR STUDENTS
MindTap for Gaspar/Kolari/Smith/Bierman/Smith/Arreola-Risa's Introduction to Global Business: Understanding the International Environment & Global Business Functions, 1 term Instant Access
ISBN: 9780357717028
MindTap for Introduction to Global Business: Understanding the International Environment & Global Business Functions, 3rd Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.