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International MindTap Instant Access for Peng's Global Business, 6th Edition

Mike Peng

  • Copyright 2027
  • {{checkPublicationMessage('Published', '2026-07-16T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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International MindTap Instant Access for Peng's Global Business 6th Edition by Mike Peng
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Overview

MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills.

Use MindTap for Peng's "Global Business" as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place.

All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.

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Meet the Authors

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Mike Peng

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Currently, he is serving as President of AAOM. Dr. Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. With more than 180 articles and five books, he is one of the most prolific and influential scholars in global business. With over 69,000 Google citations and an H-index of 103, Dr. Peng is today's most cited and research-active international business textbook author. He is ranked #1 in global strategy, #3 in international business and #9 in strategic management in the world -- according to Google Scholar citations (as of September 1, 2025). His textbooks are worldwide market leaders that have been translated into Chinese, Portuguese and Spanish. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, Texas Instruments, UK Government Office for Science and The World Bank.

Features

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  • Add, remove, reorganize or edit assignments down to the question level to tailor the content to your course needs.
  • Add notes and embed a variety of content, including Open Education Resources (OER) and external content, to personalize the learning experience.
  • Pinpoint students’ progress, track engagement and identify where students are struggling with the Progress App to get them help when they need it.

Table of Contents

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Part I: LAYING FOUNDATIONS.
1. Introduction.
2. Formal Institutions: Politics, Laws, and Economics.
3. Informal Institutions: Cultures, Ethics, and Norms.
4. Resources and Capabilities.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. International Trade.
6. Foreign Direct Investment.
7. Foreign Exchange.
8. Global and Regional Integration.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. The Entrepreneurial Firm.
10. International Market Entry and Exit.
11. Global Competitive Dynamics.
12. Alliances and Acquisitions.
13. Strategy, Structure, and Innovation in Multinationals.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Marketing and Supply Chain Management.
15. Human Resource Management.
16. Corporate Finance and Governance.
17. Corporate Social Responsibility.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 8214054176
  • ISBN-13: 9798214054179
  • RETAIL $84.95
Instructor Next Steps
Students: Buy now