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Overview
Provide an exceptionally clear, concise introduction to microeconomics using an approach that avoids high-level mathematics but still offers rigorous practice with INTERMEDIATE MICROECONOMICS AND ITS APPLICATION, 13E by Walter Nicholson of Amherst College and Christopher Snyder of Dartmouth College. These highly respected authors present the economics of markets using a managerial focus and algebraic approach. Relevant applications demonstrate microeconomics at work in a variety of settings. Current examples, updated step-by-step video problems and engaging activities capture student interest and encourage them to learn by doing. This edition's full-color revisions illuminate the latest developments and events, including the economic impact of the COVID pandemic. Concepts are illustrated intuitively and then graphically. New digital resources, including MindTap online tools, further ensure student mastery with interactive content and the ability to customize to your course needs.
- NEW FULL-COLOR PRESENTATION CAPTURES INTEREST AND CLARIFIES INFORMATION. This edition's full-color design immediately engages the reader and provides many new opportunities for improved graphs. This edition uses a carefully designed, systematic approach to consistently apply the use of color to all graphs.
- NEW AND REVISED APPLICATIONS THROUGHOUT THIS EDITION RELFECT RECENT ECONOMIC ISSUES. All of the proven applications in this edition are updated, where appropriate. In addition, the authors have added a variety of new applications that demonstrate recent developments and changes. Several new applications focus on economic issues associated with the COVID pandemic.
- UPDATED AND IMPROVED VIDEO "WALK-THROUGH" PROBLEMS CLEARLY GUIDE STUDENTS IN PROBLEM-SOLVING. These revised Video "Walk-Through" Problems correspond seamlessly with revisions in the text and help equip your students with stronger skills and better intuition about how to approach the solutions to microeconomic problems.
- CAREFUL REVISIONS FOCUS ON INCLUSIVITY THROUGHOUT THIS EDITION. The authors have addressed all language and rewritten material to ensure all content reflects inclusivity for all readers today.
- NEW DIGITAL INSTRUCTIONAL SUPPORT STRENGTHENS YOUR COURSE. This edition includes the latest instructional support for both you and your students. New resources include MindTap online learning solutions that move students from memorization to mastery and offer customizable control for your course. In addition, this edition includes an updated Instructor's Companion Website with PowerPoint® presentations, an Instructor’s Manual and videos all in one place. Online Testing tools are also available.
- CONTENT ADDRESSES NEW AND EMERGING TOPICS IN ECONOMICS TODAY. New content within dedicated chapters explores new developments and issues, such as the study of asymmetric information and behavioral economics.
- PROVEN MICROQUIZZES REINFORCE UNDERSTANDING OF KEY TOPICS. These quick, helpful MicroQuizzes appear within each chapters and help gauge student understanding of important topics before they advance to new material.
- MORE THAN 100 UP-TO-DATE APPLICATIONS SHOW MICROECONOMICS AT WORK IN A VARIETY OF SETTINGS. Students actively apply their knowledge as each application contains either questions that ask students to give more thought to the material or a summary of the policy challenges presented.
- INTUITIVE CONCEPTS DO NOT REQUIRE EXTENSIVE HIGHER-LEVEL MATH. The authors have carefully crafted content so this edition does not require a thorough understanding of calculus. Most concepts are illustrated intuitively and then graphically. Some do require the use of simple algebra.
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1. Economic Models.
2. Mathematics Used in Microeconomics.
Part II: DEMAND.
3. Utility and Choice.
4. Demand Curves.
Part III: UNCERTAINTY AND STRATEGY.
5. Uncertainty.
6. Game Theory.
Part IV: PRODUCTION, COSTS, AND SUPPLY.
7. Production.
8. Costs.
9. Profit Maximization and Supply.
Part V: PERFECT COMPETITION.
10. Perfect Competition in a Single Market.
11. General Equilibrium and Welfare.
Part VI: MARKET POWER.
12. Monopoly.
13. Imperfect Competition.
Part VII: INPUT MARKETS.
14. Pricing in Input Markets.
Appendix: Labor Supply.
15. Capital and Time.
Appendix: Compound Interest.
Part VIII: MARKET FAILURES.
16. Asymmetric Information.
17. Externalities and Public Goods.
18. Behavioral Economics.