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Overview
Introduce students to international business success with the strategic approach and unique coverage in Peng's "Global Business," 6th Edition. This edition asks the question, "What determines the success and failure of firms around the globe?" Award-winning scholar and author Mike Peng provides answers from an institution- and resource-based view in every chapter, bringing continuity to the learning process. An inviting, conversational style with the latest research and examples reflect recent global developments, including deglobalization, geopolitics and trade wars. Integrative and in-chapter cases examine how companies have been navigating the ups and downs of the global economy. Debate sections draw students into meaningful discussions and encourage independent thinking, while MindTap digital resources offer course management and learning tools for analyzing and applying concepts.
- Amid ongoing shooting wars and trade wars, the 6th edition of "Global Business" delivers the most extensive and challenging updates yet to the global business knowledge base.
- Engaging new debates include the debate over AI and competitive advantage (Chapter 4 Closing Case), gains versus pains from trade (Chapter 5 Debate 1), the debate over subsidies for strategic industries (In Focus 5.3), the debate over common ownership (Chapter 16 Closing Case) and the debate over tourism (Chapter 17 Closing Case).
- **Eliminate the copy on downsizing of the text (delete feature 3)**
- Building on strong student and instructor enthusiasm, the 6th edition expands to 35 Integrative Cases -- including four authored by practitioners, with contributions from students and U.S. Department of Defense officials.
- The text includes seven Integrative Cases highlighting the global careers of former students who share how studying global business shaped their professional and personal journeys in Brazil, India, Taiwan and the U.S.
- Drawing from rich consulting experience, the book features real-world insights such as Table 3.4, based on guidelines shared by a Texas Instruments client; Figure 4.6, developed during a strategic engagement with the UK government and Integrative Case 4.7, inspired directly by a consulting project comparing Dallas and Delhi.
- Unified framework asks one fundamental question: “What determines the success and failure of firms around the world?” This edition addresses this thought-provoking question in every chapter from two core perspectives: an institution-based view and a resource-based view.
- Unique strategic perspective, driven by unparalleled evidence-based research, gives students a better understanding of why firms succeed and fail in today's highly competitive global environments.
1. Introduction.
2. Formal Institutions: Politics, Laws, and Economics.
3. Informal Institutions: Cultures, Ethics, and Norms.
4. Resources and Capabilities.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. International Trade.
6. Foreign Direct Investment.
7. Foreign Exchange.
8. Global and Regional Integration.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. The Entrepreneurial Firm.
10. International Market Entry and Exit.
11. Global Competitive Dynamics.
12. Alliances and Acquisitions.
13. Strategy, Structure, and Innovation in Multinationals.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Marketing and Supply Chain Management.
15. Human Resource Management.
16. Corporate Finance and Governance.
17. Corporate Social Responsibility.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.
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This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
Standalone Digital Access — Ultimate Value
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- ISBN-10: 8214054176
- ISBN-13: 9798214054179
- RETAIL $84.95
Textbook Only Options
Traditional eBook and Print Options
- ISBN-10: 8214054133
- ISBN-13: 9798214054131
- RETAIL $87.95
- ISBN-10: 8214054060
- ISBN-13: 9798214054063
- RETAIL $229.95
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
FOR STUDENTS
International MindTap Instant Access for Peng's Global Business
ISBN: 9798214054179
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills.
Use MindTap for Peng's "Global Business" as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place.
All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.