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Overview
Introduce students to international business success with the strategic approach and unique coverage found in Peng's GLOBAL BUSINESS, 5E. This edition asks the big question, "What determines the success and failure of firms around the globe?" Award-winning scholar and author Mike Peng provides answers from both an institution-based view and resource-based view in every chapter, bringing unparalleled continuity to the learning process. Dr. Peng combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments, including deglobalization, geopolitics and trade wars. New integrative and chapter cases, from the author and other international experts, examine how companies have expanded globally and responded to COVID. Unique debate sections draw students into meaningful discussions and encourage independent thinking, while MindTap digital resources offer course management and learning tools for analyzing and applying concepts.
- UPDATES THROUGHOUT THIS EDITION HIGHLIGHT THE LATEST DEVELOPMENTS IN THE FIELD, BASED ON THE AUTHOR'S AWARD-WINNING RESEARCH. New coverage highlights today's deglobalization movement and the geopolitical competition with cases such as Apple in America and China (Ch. 1). New content addresses the impact of COVID on democracy, development and entrepreneurship (Ch. 2). This edition also examines the quest for diversity and inclusion with cases highlighting immigrant entrepreneurs (Ch. 9) and the drive for more diverse and inclusive company boards (Ch. 16).
- NEW INTEGRATIVE CASES HIGHIGHT THE LATEST DEVELOPMENTS AROUND THE WORLD. In this edition 29 of the 34 Integrative Cases are new and address the latest challenges facing business. These cases, written by both the author and leading scholars and practitioners throughout the world, work within the book's unified framework to explore factors determining the success and failure of firms internationally.
- NEW CHAPTER-OPENING AND CHAPTER-CLOSING CASES CAPTURE STUDENT INTEREST AND EMPHASIZE RELEVANCE. New intriguing Opening Cases draw students into each chapter and direct their attention to the latest topics and challenges discussed. New Closing Cases conclude the chapter by demonstrating the importance and relevance of the principles students have learned.
- A UNIQUE, UNIFIED FRAMEWORK OFFERS CONSISTENCY AND CONTINUITY FOR READERS. This edition's unified framework asks one fundamental question: “What determines the success and failure of firms around the world?” This edition answers this thought-provoking question in every chapter from two core perspectives -- the author presents both a institution-based view and a resource-based view.
- THE BOOK PROVIDES A UNIQUE STRATEGIC PERSPECTIVE TO INTERNATIONAL BUSINESS. This edition's unique strategic perspective, driven by unparalleled evidence-based research, gives students a better understanding of why firms succeed in today's highly competitive global environments.
- ACTIONABLE "MANAGEMENT SAVVY" FEATURES PROMPT STUDENTS TO USE WHAT THEY'VE LEARN. "Management Savvy" features answer the question "So what?" as they clearly emphasize the practical implications of the research findings and concepts in every chapter.
- A FULL CHAPTER (CH. 9) HIGHLIGHTS TODAY'S ENTREPRENEURIAL FIRM. With content found in few other international business texts, Chapter 9 focuses on entrepreneurship and provides an excellent balance to the book's heavy emphasis on major multinational firms. Students explore current global business from a one-of-a-kind, small-business perspective.
- AWARD-WINNING AUTHOR DELIVERS THE LATEST, EVIDENCE-BASED COVERAGE. Dr. Peng is today's most cited and research-active international business textbook author. He is among the top 0.1% most-cited researchers worldwide and is one of 2020's 101 top business and economics scholars on the Highly Cited Researchers list compiled by Clarivate Analytics/Web of Science, an honor he has held every year since 2014. He has won the National Science Foundation (NSF) Career Award, JIBS Decade Award and Academy of Management Perspectives Decade Award and is a fellow of the Academy of International Business (AIB).
- DEBATES AND CONTENT ENCOURAGE CRITICAL THINKING ABOUT GLOBAL BUSINESS. The author has crafted thought-provoking debates and extension sections in every chapter that engage students in discussions on cutting-edge topics and encourage them to think critically. These captivating discussions highlight how global business is a dynamic field that is constantly changing. Special "Management Savvy" features that follow focus on important lessons for students pursuing interests in global business.
- MINDTAP ONLINE RESOURCES FOR GLOBAL BUSINESS OFFER A COMPLETE DIGITAL LEARNING SOLUTION. With MindTap you have the tools to both engage students and transform them into capable, critical thinkers. An accessible reader, dynamic assignments and applications extend learning opportunities. You are able to personalize the MindTap approach with material of your choosing. You also have real-time course analytics to track students' progress as individuals or as an entire class.
1. Introduction.
2. Formal Institutions: Politics, Laws, and Economics.
3. Informal Institutions: Cultures, Ethics, and Norms.
4. Resources and Capabilities.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. International Trade.
6. Foreign Direct Investment.
7. Foreign Exchange.
8. Global and Regional Integration.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. The Entrepreneurial Firm.
10. Foreign Market Entry.
11. Competitive Dynamics.
12. Strategic Alliances and Acquisitions.
13. Strategy, Structure, and Innovation in Multinationals.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Marketing and Supply Chain Management.
15. Human Resource Management.
16. Corporate Finance and Governance.
17. Corporate Social Responsibility.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.
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This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
Standalone Digital Access — Ultimate Value
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- ISBN-10: 0357716434
- ISBN-13: 9780357716434
- RETAIL $84.95
Textbook Only Options
Traditional eBook and Print Options
- ISBN-10: 0357716485
- ISBN-13: 9780357716489
- RETAIL $84.95
- ISBN-10: 035771640X
- ISBN-13: 9780357716403
- RETAIL $229.95
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
FOR STUDENTS
MindTap for Peng's Global Business, 1 term Instant Access
ISBN: 9780357716434
MindTap for Peng’s Global Business, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.