Event Management: For Tourism, Cultural, Business and Sporting Events, 5th Edition | AU/NZ

Lynn Van der Wagen, Lauren White

Copyright 2018
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Event Management: For Tourism, Cultural, Business and Sporting Events 5th Edition by Lynn Van der Wagen/Lauren White

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Overview
Meet the Authors
What's New
Features
Table of Contents
Pricing

Overview

Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.

Meet the Authors

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Lynn Van der Wagen

Dr Lynn Van der Wagen is Head Teacher of Tourism and Events at TAFE NSW. Lynn is the author of many highly acclaimed books on hospitality, tourism and event management. Her doctorate reviewed the national curriculum for customer service training in the services sector and its suitability for developing a service ethos in tourism and hospitality enterprises. Her early career involved working for a five-star hotel as Director of Human Resources.

Lauren White

Lauren White has extensive experience in corporate communications. She has a degree in Communications from UTS and has managed public relations campaigns which have included media events. As trends in new media, social networking and experiential marketing have important implications for event managers of the future, the experience she brings is highly relevant in the new edition.

What's New

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Case studies are contextualised to introduce learners to best practices of managing events at various scales and geographical contexts
Revision quizzes help learners to acquire the essential knowledge and be competent in the skills required for the units
Test Bank questions help assessors to plan, design, and administer assessment programs
Scaffolded learning pedagogy utilises a unit-based approach to help trainers unpack and deliver courses more flexibly

Features

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Mapping document available to assist trainers in delivering the latest content to the learner
Fully customisable test bank questions have been revised to better reflect currency in assessment requirements for the course

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PART ONE: EVENT SERVICES
1. Source and use information on the event industry
2. Enhance customer service experiences
3. Coordinate on-site event registrations
PART TWO: EVENT PLANNING
4. Manage projects
5. Develop conference programs
6. Manage event staging components
PART THREE: EVENT COORDINATION
7. Establish and conduct business relationships
8. Manage finances within a budget
PART FOUR: ON-SITE OPERATIONS
9. Identify hazards, assess and control safety risks
10. Monitor work operations
11. Lead and manage people
12. Manage on-site event operations
13. Plan in-house events or functions
PART FIVE: EVENT CONCEPTS AND BIDS
14. Develop event concepts
15. Select event venues and sites
16. Implement and monitor environmentally sustainable work practices
PART SIX: EVENT COMPLIANCE
17. Research and comply with regulatory requirements
18. Manage risk
PART SEVEN: EVENT MARKETING
19. Coordinate marketing activities
20. Obtain and manage sponsorship
PART EIGHT: EVENT BUDGETS AND FINANCE
21. Interpret financial information
22. Prepare and monitor budgets
PART NINE: EVENT WORKFORCE
23. Recruit, select and induct staff
24. Manage volunteers
PART TEN: EVENT IMPLEMENTATION
25. Organise event infrastructure