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Overview
"Essentials of Business Communication," 13th Edition, by Guffey/Loewy helps instructors prepare students for a workplace shaped by AI, automation and evolving communication norms. This award-winning text, paired with MindTap online homework, solves key challenges -- students often lack strategic writing, speaking and soft skills employers demand. The narrative delivers unmatched grammar coverage and clear instruction in professional communication -- ethical AI use, emotional intelligence, teamwork and critical thinking. Instructors choose it to build job-ready, articulate graduates who can thrive in any industry.
- Skills-based and AI-ready: Focused on hands-on practice, this text helps students master real-world communication for today’s tech-driven workplace.
- Trusted, up-to-date content: Current research and deep coverage of AI, ethics, tech trends and workplace issues is included, not just surface updates.
- Job-ready skills: Build writing, speaking and soft skills, plus résumé tips to beat applicant filters and thrive in roles AI can’t easily replace.
- MindTap online learning: The text combines eBook, grammar review, feedback-rich assignments, videos and more and is fully integrated and customizable for your LMS.
- Instructor support: The text includes full solutions, discussion prompts, auto-graded MindTap homework and quizzes designed to save time and enrich teaching.
- Focus on Grammar: The text offers Editing Challenges, Radical Rewrites and a full appendix to help students sharpen grammar and mechanics skills.
- Reliable instructor resources: All ancillaries, including test banks and flashcards, are reviewed in-house for quality and accuracy.
1. Communicating at Work in the Age of AI.
Unit II: THE WRITING PROCESS IN THE DIGITAL ERA.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit III: WORKPLACE COMMUNICATION.
5. Short Workplace Messages, Digital Media, and AI.
6. Positive and Neutral Messages.
7. Bad-News Messages.
8. Persuasive and Sales Messages
Unit IV: BUSINESS REPORTS AND PROPOSALS—BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit V: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Teamwork, and Meetings.
12. Business Presentations.
Unit VI: EMPLOYMENT COMMUNICATION.
13. The Job Search, Résumés, and Cover Messages in the Age of AI.
14. Interviewing and Following Up.
Appendix A: Document Format Guide.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).
Glossary (Available within MindTap).
Endnotes.
Index.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
FOR STUDENTS
MindTap for Guffey/Loewy's Essentials of Business Communication, 2 terms Instant Access
ISBN: 9798214528878
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills.
Use MindTap for Guffey/Loewy's "Essentials of Business Communication," 13th Edition, as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place.