Entrepreneurship: Ideas in Action Updated, 6th, Precision Exams Edition | 6th Edition

Cynthia L. Greene
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ISBN: 9780357701195
Access until 10 June 2030
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About This Product

ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.