Contemporary Marketing | 19th Edition

Louis E. Boone/David L. Kurtz
NEWER EDITION AVAILABLE
Product cover for Contemporary Marketing 19th Edition by Louis E. Boone/David L. Kurtz
Copyright 2022 | {{checkPublicationMessage('Published', '2021-04-08T00:00:00+0000')}}
eBook/Textbook from $84.95
Access the eBook {{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "$")}} {{getPriceWithCurrency("84.95", "$")}}
ISBN: 9780357709641
Access until 14 February 2026
{{getPriceWithCurrency("84.95", "$")}}
Buy the Textbook {{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "$")}} {{getPriceWithCurrency("214.95", "$")}}
Buy Paperback : Contemporary Marketing ISBN: 9780357461709
{{getPriceWithCurrency("214.95", "$")}}
{{getInventoryMessage( vm.textbookPlatformSelectedOption.inventoryCode, 'Published' )}}

About This Product

Reimagine your introduction to marketing course with the proven, yet innovative approach and learning features within Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap, today’s leading digital platform. This edition focuses on application-based learning with streamlined content that highlights the practical, real-world skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and career readiness skills. With this approach, students learn more in less time. Memorable opening and closing examples for each section support learning objectives and demonstrate concepts in action to increase both comprehension and retention. Corresponding MindTap exercises reinforce chapter concepts and apply them through interactive activities so students begin to think and act like marketers.