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Cengage Advantage Series: Essentials of Public Speaking, 6th Edition
Starting At $74.95
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Overview
Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips students with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC SPEAKING emphasizes critical thinking as it delivers abundant practical advice, intriguing discussions on the role of ethics in public speaking, and up-to-date coverage on effectively using technology in speech development and delivery. The sixth edition features a new streamlined organization, a revised initial chapter that gets students speaking right away with 11 types of introductory speeches, and two new chapters (one on ethics and technology in public speaking and another on team presentations).
- An improved organization features three units and 12 chapters instead of 14, with many chapters shortened or combined for clarity and ease of use. For example, the chapter on verbal supporting materials and the chapter on visual aids have been combined into Chapter 7, “Interesting Visual and Verbal Supporting Materials.”
- A new Chapter 4, “Public Speaking: Make Ethics and Technology Work For You,” includes expanded information on the importance and obligation of ethics (originally in Chapter 1) and new information on the opportunity that today's technology gives speakers, particularly with respect to making videos. How-to specifics are included for making YouTube videos, answering interview questions on Skype, preparing video clips for college or job applications, and communicating by vlogs.
- A new Chapter 12, “Team Presentations,” includes expanded coverage of a topic formerly covered briefly in the chapter on persuasive speaking. Whether students are working as a team to research, organize, and present specific content designed to inform or persuade, or whether they are interested in problem solving, they will have all necessary information for quality team presentations at their fingertips. A variety of formats are discussed, including the oral report, symposium, panel, and forum.
- The focus of a completely revised Chapter 1 is changed to “Let's Start Speaking Now” with 11 types of introductory speeches presented for immediate use. Short evaluation forms are included for students to use for self-evaluation and group evaluation of their strengths and areas needing improvement.
- A new Quick Start Reference Card (located near the front of the text) lists valuable speaking pointers. Students can also use the card to spark ideas for their next speech or as a checklist prior to later presentations.
- End-of-chapter “Personal Skill Building” and “Collaborative Skill Building” activities promote critical thinking and offer practice opportunities for individuals, students working in small groups, and the class as a whole.
- Critical thinking is emphasized throughout the text in several ways; for instance, through “Active Critical Thinking” questions at the end of each major heading, “Flash Back” boxes that present advice given by famous Greek and Roman rhetoricians, and “Flash Forward” features that encourage students to relate the historical “Flash Back” information to present day public speaking.
- Learning objectives focus students' attention on important concepts as they read.
- “Speaking to Make a Difference” boxes in select chapters feature brief essays about speechmakers throughout history and in current events who have made an impact on society, illustrating to students the effect of successful speech making. Speakers include J.K. Rowling, First Lady Michelle Obama, Steve Jobs, and John F. Kennedy. Included with each speech are the contextual information about each speaker and the speaking occasion, an excerpt from the speech, a brief analysis of the speech, and questions for discussion. Most of the speeches are available in video format online-links are provided.
- Text and video sample speeches as well as sample speech outlines provide fresh perspectives and give students solid examples to model. An appendix of sample student speeches includes complete text, visual aids, presentation outlines, and speaking outlines for each speech. Non-native English speakers benefit from suggestions on handling pronunciation and accent anxiety, and all students can benefit from the text's material on outlining, which provides a solid foundation in this fundamental process.
- The text is integrated with Speech Builder Express 3.0, a dynamic Web-based speech outlining and organizing tool that acts like an online speech tutor to guide students through the entire speech development process: choosing a topic, selecting an organization pattern, and incorporating visual aids and strategies for effective delivery. The tool can be accessed through CourseMate.
- The Quick Start Guide at the beginning of the text enables students to “hit the ground running,” offering a useful reference when preparing speeches. The guide provides a clear discussion of speech types, including references to impromptu and extemporaneous speaking. Each book chapter includes a reminder that shows students how the Quick Start Guide relates to its topics, helping students identify the skills they need to complete a speech successfully. The guide now includes QR codes that allow students to use a mobile device to view videos designed to help improve their speaking abilities.
- This value-priced text is accompanied by a wealth of teaching and learning resources, an Instructor's Manual, PowerPoint® lecture slides, teaching tips, sample speeches and outlines, and more. The book-specific website, CourseMate (including the MindTap™ Reader interactive eBook), houses a variety of sample student speeches that demonstrate effective public speaking.
- Highly praised for her up-to-date coverage of the use of technology in the speech-making process, the author provides thorough information about using the Internet for research and adapting electronic presentation aids to the audience. “Technology Tip for Speakers” boxes throughout the text provide practical advice for incorporating digital technologies into the speech-making process.
- “Test Your Knowledge” quizzes, chapter outlines, chapter summaries, practice suggestions, and other pedagogical elements give students practical guidance as they work through the text, helping them improve their public speaking skills every step of the way. Key terms are identified at the end of each chapter. Sample student speeches include complete text, visual aids, presentation outlines, and speaking outlines.
Part I: FOUNDATIONS.
1. Public Speaking: Let's Start Speaking Now.
2. Building Speaker Confidence.
3. Listening: What Speakers and Listeners Should Know.
4. Public Speaking: Make Ethics and Technology Work for You.
Part II: PREPARING AND PRESENTING.
5. Analyzing Your Audience and Selecting a Really Great Topic.
6. Researching, Organizing, and Outlining Your Topic.
7. Interesting Visual and Verbal Supporting Materials.
8. Effective Delivery.
Part III: THREE TYPES OF SPEECHES.
9. Informative Speaking.
10. Persuasive Speaking.
11. Special Occasion Speaking.
12. Team Presentations.
1. Public Speaking: Let's Start Speaking Now.
2. Building Speaker Confidence.
3. Listening: What Speakers and Listeners Should Know.
4. Public Speaking: Make Ethics and Technology Work for You.
Part II: PREPARING AND PRESENTING.
5. Analyzing Your Audience and Selecting a Really Great Topic.
6. Researching, Organizing, and Outlining Your Topic.
7. Interesting Visual and Verbal Supporting Materials.
8. Effective Delivery.
Part III: THREE TYPES OF SPEECHES.
9. Informative Speaking.
10. Persuasive Speaking.
11. Special Occasion Speaking.
12. Team Presentations.
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Traditional eBook and Print Options
- ISBN-10: 0357692195
- ISBN-13: 9780357692196
- RETAIL $74.95
- ISBN-10: 1285159454
- ISBN-13: 9781285159454
- RETAIL $142.95