CB | 10th Edition
Barry J. Babin/Eric Harris
New!
Copyright 2027 | {{checkPublicationMessage('Published', '2026-03-11T00:00:00+0000')}}
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ISBN: 9798214052557
Access until 11 June 2031
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Buy Paperback : CB
ISBN: 9798214052489
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Copyright 2027 | {{checkPublicationMessage('Published', '2026-03-11T00:00:00+0000')}}
Access the eBook
{{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "$")}}
{{getPriceWithCurrency("79.95", "$")}}
ISBN: 9798214052557
Access until 11 June 2031
{{getPriceWithCurrency("79.95", "$")}}
Buy the Textbook
{{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "$")}}
{{getPriceWithCurrency("132.95", "$")}}
Buy Paperback : CB
ISBN: 9798214052489
{{getPriceWithCurrency("132.95", "$")}}
{{getInventoryMessage(
vm.textbookPlatformSelectedOption.inventoryCode,
'Published'
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About This Product
"CB," 10th Edition, by Babin, Harris and Galvan is a modern, student-focused consumer behavior textbook designed to align with how today’s learners engage with course material. Developed through ongoing research into student workflows and learning preferences, this edition integrates current trends, technology and behavioral insights into a concise and visually engaging format. This approach ensures that content is accessible and adaptable to all learning styles, whether students prefer reading or interacting digitally. This edition is accompanied by MindTap with robust assessment tools and analytics to monitor student progress.