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Overview
Smart Strategies Series
Capitalising on Success confronts the challenges of being in business in the new millennium. It provides an easily accessible and straightforward approach to the process of business development needed to capitalise on success. This book has a practical focus and contains exercises to assist you in considering important issues that will challenge your drive towards future success.
Preface 1. Introduction: Business Development 2. Ideas to Market: Operational and Strategic Issues 3. Fear of Success 4. Step Change to Success 5. Developing Business Acumen 6. Business Positioning Through Enlightened Leadership 7. The Necessity for Creative People 8. New Venture Management 9. Keeping the Business Momentum Notes Index