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BUSN, 12th Edition

Marcella Kelly, Chuck Williams

  • Copyright 2023
  • {{checkPublicationMessage('Published', '2022-06-03T00:00:00+0000')}}
Starting At $69.95 See pricing and ISBN options
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BUSN 12th Edition by Marcella Kelly/Chuck Williams
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Overview

Introduce students to the principles behind business with Kelly/Williams' BUSN, 12E -- the student-focused text, tools and online resources from 4LTR Press. Driven by ongoing research into student workflows and preferences, this updated edition features even more current, engaging examples within an appealing visual and narrative approach. Thorough content covers today's key business concepts while remaining brief. Updates illustrate the impact of COVID-19 on businesses and individuals. New and revised chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, Robinhood's stock trading, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. Unique tear-out Review Cards let students study on-the-go. In addition, new online assessments, videos and case activities in MindTap and Cengage Infuse further reinforce learning.

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Meet the Authors

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Marcella Kelly

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Chuck Williams

​Dr. Chuck Williams is Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behaviour, human resources, and strategic management, while earning his MBA and PhD in Bbusiness Aadministration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, Academy of Management Re-view, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.​

What's New

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  • EXTENSIVELY REVISED AND UPDATED CONTENT AND BRAND-NEW FEATURE BOXES EXAMINE EMERGING TOPICS: Every chapter includes features that examine issues such as stock options and relationships between unions and tech, gaming and digital workers. Special features also delve into GameStop stock, computer chip disruption in global manufacturing, Netflix finances and Robinhood's unintended costs of free stock trading.
  • EACH OF BUSN'S FIVE PARTS EXPLORES THE IMPACT OF THE COVID-19 PANDEMIC ON BUSINESS: Students explore the effects of the global pandemic on all aspects of business, including today's business environment, creating a business, financing a business, marketing a business and managing a business.
  • ACCOUNTING AND FINANCE CHAPTERS CONTAIN MORE REAL-WORLD EXAMPLES: The latest, engaging examples include the effects of the $4 billion accounting fraud at China’s Luckin’ Coffee. Other examples explore the growing cash budgets of video game equipment makers as they introduce new consoles, such as PlayStation 5 and the Xbox Series X/s. Readers also see how instead of using investment banks and underwriters for initial public offerings, companies are choosing to "go public" with direct listings that efficiently raise funds while giving "regular" investors improved opportunities to buy stock.
  • CENGAGE INFUSE FOR BUSN IS THE FIRST-OF-ITS-KIND ONLINE LEARNING PLATFORM. Leverage your Learning Management System (LMS) functionality so that you can enjoy simple course setup and intuitive management tools. Offering just the right amount of auto-graded content, you’ll be ready to go online at the drop of a hat. Quickly choose assessments, quizzes, and eBook content to insert cleanly into your course for worry-free, single-point student access.

Features

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  • MINDTAP PROVIDES AN OUTCOME-DRIVEN ONLINE APPLICATION THAT PROPELS STUDENTS FROM MEMORIZATION TO MASTERY: MindTap is the only online learning platform that gives you complete ownership of your introduction to business course. With MindTap you can challenge every student, build their confidence and empower them to be unstoppable.
  • MINDTAP PROVIDES ACCESS TO EVERYTHING YOU AND YOUR STUDENTS NEED IN ONE PLACE: Cut down on preparation time with preloaded, organized course materials in MindTap's online resources. Interactive multimedia, assignments, quizzes and other learning tools help you teach more efficiently. The flexibility of MindTap gives your students the power to read, listen and study on their phones, so they can learn on their terms.
  • MINDTAP EMPOWERS YOUR STUDENTS TO REACH THEIR POTENTIAL: Twelve distinct metrics give you actionable insights into student engagement. You can easily identify topics that may be troubling your entire class and instantly communicate with struggling students. Your students can track their scores to stay motivated and advance toward their goals. With MindTap resources, you can accelerate progress.
  • THE 4LTR PRESS PRESENTATION, TEAR-OUT REVIEW CARDS AND ONLINE LEARNING TOOLS ARE TAILORED TO STUDENT LEARNING PREFERENCES. Like all 4LTR Press printed books, this edition uses a visually driven presentation style with full-text narrative and learning tools -- all crafted based on a deep understanding of students’ workflows and learning styles and delivered at an affordable price. Helpful study resources include "on-the-go" review cards, while MindTap and Cengage Infuse online tools prompt interactive learning. This edition is also available as an online-only option to give students their choice of format.
  • SHORTER, YET COMPREHENSIVE CHAPTERS WITHIN A CONTEMPORARY DESIGN KEEP STUDENTS' ATTENTION. Driven by guidance from students and instructors, this edition presents content in a more engaging and accessible format. The book's magazine-style approach increases the number of students who read the chapter -- all without minimizing coverage for your course.

Table of Contents

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Part I: THE BUSINESS ENVIRONMENT
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information & Technology: Finding New Ways to Learn and Link.
17. OM: Putting it All Together
Endnotes.
Index.
Student/Instructor Review Cards.

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357122968
  • ISBN-13: 9780357122969
  • RETAIL $84.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357709470
  • ISBN-13: 9780357709474
  • RETAIL $69.95

  • ISBN-10: 0357122941
  • ISBN-13: 9780357122945
  • RETAIL $102.95
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Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Kelly/Williams' BUSN, 1 term Instant Access

ISBN: 9780357122969
Today's leading digital platform, MindTap for Kelly/Williams' BUSN, 12th Edition, gives you complete control of your course—equipping you to craft unique learning experiences that challenge students, build confidence and elevate performance. A streamlined learning path and redesigned assessments minimize reader distraction, while dual-pane assignments for students pair readings side-by-side with assessments. MindTap presents complex concepts using a blend of engaging narrative and media assets clearly linked to assessments. So, students can start applying concepts to real-world situations from the beginning of your course with content that progresses from understanding core concepts to critical thinking and, ultimately, application. A distinctive, personalized study plan, based on individual performance, helps students stay focused and enables them to easily pinpoint areas for further study and practice. Exclusive Instructor Tools allow you to customize course content to your needs and tailor assessments to match the specific language and style of your course. New Instructor Reports provide actionable insights into student performance and present opportunities for just-in-time intervention. Use MindTap for Kelly/Williams' BUSN, 12th Edition as-is or customize it to meet your specific needs. You can even integrate it easily into your LMS.