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Business in Context, 8th Edition

David Needle, Jane Burns

  • Copyright 2023
  • {{checkPublicationMessage('Published', '2023-01-25T00:00:00+0000')}}
Starting At $69.95 See pricing and ISBN options
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Business in Context 8th Edition by David Needle/Jane Burns
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Overview

Now in its eighth edition, Business in Context introduces students to all aspects of modern business and its changing environment. This classic text now covers the impact of recent global events and developments, such as the COVID-19 pandemic, the UK's departure from the EU, globalization and the move towards more ethical business practices.

Essential reading for all introductory business courses, particularly business environment modules, this edition combines the hallmark qualities of David Needle’s style with co-author Jane Burns’ over 20 years of industry experience.

This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.

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Meet the Authors

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David Needle

David Needle was a Senior Teaching Fellow, Associate Lecturer and Consultant at King’s College, University of London, UK. He is a graduate of the University of Liverpool and the London School of Economics and has previously taught at Queen Mary, University of London and University of East London, UK.

Jane Burns

Jane Burns was Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

What's New

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  • Updated case studies demonstrate how concepts and theories play out in the real world, reflecting the impact of economic, technological and social developments.
  • New material on cybercrime, de-globalization, the effects of COVID-19, Brexit, corporate social responsibility and corporate governance makes topical content relevant to students.
  • Increased focus on inclusivity and diversity in leadership and HR emphasizes the importance of these topics in today’s business world.
  • This title is available with a bespoke MindTap for the first time, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.

Features

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  • Reflection points in every chapter encourage learners to see through the gloss of modern business and identify critical issues.
  • Key concept boxes allow students to gain an understanding of essential terminology quickly.
  • Case studies and accompanying questions highlight key business issues and encourage students to think critically about businesses and the environment they operate in.
  • Discussion questions at the end of each chapter allow learners to put their knowledge into practice and consider wider implications.
  • Further reading suggestions give students the means to explore topics further.

Table of Contents

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Chapter 1. The Concept of Business in Context

PART I. THE ENVIRONMENTAL CONTEXT
Chapter 2. Globalization
Chapter 3. The Environment and Business: the Economy and the State
Chapter 4. The Environment and Business: Technology and Labour
Chapter 5. Cultural and Institutional Frameworks

PART II. ORGANIZATIONAL AND STRATEGIC CONTEXTS
Chapter 6. Organizational Aspects of Business
Chapter 7. Management and Leadership
Chapter 8. Strategy
Chapter 9. Business Ethics, Sustainability and Corporate Social Responsibility

PART III. THE ACTIVITIES CONTEXT
Chapter 10. Innovation
Chapter 11. Operations
Chapter 12. Marketing
Chapter 13. Human Resource Management
Chapter 14. Finance and Accounting

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1473786762
  • ISBN-13: 9781473786769
  • RETAIL $84.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1473791995
  • ISBN-13: 9781473791992
  • RETAIL $69.95

  • ISBN-10: 1473786703
  • ISBN-13: 9781473786707
  • RETAIL $154.95
Instructor Next Steps
Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Needle, Business in Context,12 months Instant Access

ISBN: 9781473786769
This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.