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Business Communications: A Cultural and Strategic Approach, 1st Edition

Michael J. Rouse, Sandra Rouse

  • Copyright 2001
  • {{checkPublicationMessage('Published', '2001-09-20T00:00:00+0000')}}
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Business Communications: A Cultural and Strategic Approach 1st Edition by Michael J. Rouse/Sandra Rouse
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Meet the Authors

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Michael J. Rouse

Sandra Rouse

Table of Contents

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Introduction.
PART I: COMMUNICATION, CULTURE AND STRATEGY.
1. Organizations and Communication.
2. Models and Forms of Communication.
3. Culture and Communication.
4. Communication and Strategy.
PART II: PERFORMANCE COMMUNICATING.
5. Generating Ideas and Structure.
6. Macro and Micro Writing Issues.
7. Written Communications.
8. Oral and Visual Communications.
9. Meetings and Negotiations.
PART III: STRATEGIC COMMUNICATIONS FOR THE CORPORATION.
10. Leadership and Power in Communications.
11. Image Communication and Competitive Advantage.
12. Communicating Across Boundaries.
Glossary.
Index.

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  • ISBN-10: 1861525443
  • ISBN-13: 9781861525444
  • RETAIL $92.95
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