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Be Your Own PR Expert, 2nd Edition

Bill Penn

  • Copyright 2004
  • {{checkPublicationMessage('Published', '2004-04-29T00:00:00+0000')}}
Starting At $69.95 See pricing and ISBN options
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Be Your Own PR Expert 2nd Edition by Bill Penn
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Meet the Authors

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Bill Penn

Table of Contents

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Introduction: The Power of PR
1. Journalists and Media Poeple
2. The Print Media Market
3. The Radio and Television Market
4. Taking Control of your PR
5. Preparing Your PR Porgramme
6. Planning Your Attack
7. The Perfect press Release
8. Making Contact with the Media
9. Writing and Placing PR Features
10. Making Your Media Event a Big Event
11. How to Handle the Media Interview
12. PR Opportunism: How to Seize Your Chance
13. How to Measure Your Success
14. Doing Your Own PR or Hiring an Agency: The Pros and Cons
15. The Internet: PR Revolution
Concludion: 101 PR Tips and Ideas
Appendix: Useful Contacts
Index

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  • ISBN-10: 1844800733
  • ISBN-13: 9781844800735
  • RETAIL $69.95
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Students: Buy now