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New!

BCOM, 12th Edition

Carol M. Lehman, Debbie D. DuFrene, Robyn Walker

  • {{checkPublicationMessage('Available 1 January 2027', '2027-01-01T00:00:00+0000')}}
Starting At $122.95 See pricing and ISBN options
BCOM 12th Edition by Carol M. Lehman/Debbie D. DuFrene/Robyn Walker

Overview

Prepare students for success with Lehman, DuFrene, and Walker’s “BCOM,” 12th Edition, a strategy-focused approach to business communication. Built on ongoing research into student learning preferences and workflows, “BCOM” combines an engaging narrative with MindTap, Cengage’s learning platform. Students develop essential business communication skills through interactive activities, assessments, and real-world applications that encourage active learning and accountability. Updated coverage includes the use of artificial intelligence in writing, presentations, and the job search process. Activities help learners build confidence and reinforce key concepts. Streamlined, visually engaging content focuses on foundational principles and current best practices, helping students progress from understanding concepts to mastering the communication skills employers value most.

Carol M. Lehman

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned her bachelor’s and master’s degrees in business education from the University of Southern Mississippi and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Debbie D. DuFrene

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication (ABC) and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for ABC.

Robyn Walker

Dr. Robyn Walker is a professor emerita of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she taught business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an M.B.A. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She has published articles and has delivered dozens of conference papers on intercultural communication, computer-mediated communication, communication leadership and business communication pedagogy. She is the editor of Business and Professional Communication Quarterly and former editor of the International Journal of Business Communication. She is co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press); co-author of LEADERSHIP TALK: A DISCOURSE APPROACH TO LEADER EMERGENCE (Business Expert Press) and FUNDAMENTAL THEORIES OF BUSINESS COMMUNICATION: LAYING A FOUNDATION FOR THE FIELD (Palgrave-Macmillan). She is also a member of the Association of Business Communication (ABC).
  • New AI-focused content explores the use of artificial intelligence in writing, presentations, and the job application process.
  • New coverage examines how AI tools support communication and career-readiness skills in academic and professional settings.
  • Updated content ensures greater relevance and alignment with today’s learning needs.
  • New, refined chapter content prioritizes timeless concepts and practical applications that remain valuable throughout students’ careers.
  • MindTap resources, assignments, and assessments are organized in one place, reducing prep time and helping streamline course management.
  • Concise, yet comprehensive, chapters encourage student reading, while delivering the coverage needed for a successful course experience.
  • A direct, practical approach emphasizes communication strategy and real-world business applications to build workplace-ready skills.
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.