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Overview
Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solutions. Your students master today's business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. This edition also includes an Aplia-powered grammar diagnostic tool and effective "Learn It" and "Apply It" assessments in each chapter to build student skills and confidence. Updated, visually engaging content and study tools help students better understand current business communication concepts and skills. This proven student-driven approach within BCOM and MindTap powers your students from memorization to mastery of today's most important business communication skills.
- Updated model documents throughout the text show students how to effectively create business messages
- New content educates students on COVID-19's impact on business communication such as an increased focus on web communication and the changing landscape of what a business looks like.
- New Grammar and Mechanics folder, found in MindTap, helps students identify their grammar and mechanics competencies, review tutorials and boost their skills through check-up activities.
- SHORTER, COMPREHENSIVE CHAPTERS USE A VISUALLY DRIVEN DESIGN TO PRESENT ENGAGING CONTENT. This accessible format and inviting design help increase the number of students who read the chapter without minimizing coverage for your course.
- Access everything you need in one place with the convenience of MindTap online resources. Cut down on preparation time with the pre-loaded, organized course materials in MindTap. Interactive multimedia tools, assignments and quizzes are designed to ease your teaching load.
- Short, yet comprehensive chapters help increase the number of students who read the chapter without minimizing coverage for your course.
- A direct, succinct tone with a broad focus on the communication delivery strategy and practical business application.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
FOR STUDENTS
MindTap for Lehman/DuFrene/Walker's BCOM, 1 term Instant Access
ISBN: 9780357901250
MindTap for Lehman/DuFrene/Walker’s BCOM, 11th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.