Advertising Campaign Strategy: A Guide to Marketing Communication Plans | 5th Edition
Donald Parente/Kirsten Strausbaugh-Hutchinson
Copyright 2015 | {{checkPublicationMessage('Published', '2014-08-01T00:00:00+0000')}}
Copyright 2015 | {{checkPublicationMessage('Published', '2014-08-01T00:00:00+0000')}}
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ISBN: 9781305481282
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ISBN: 9781133434801
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About This Product
ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.